Digital is a human experience Even though he is known as Brandkind’s digital wizard, Marko Mannonen surprises many by stating that “The mark of excellent user experience is when you no-longer need to make a point about something being digital… or when you no-longer distinguish the difference.” Digital is not an end goal for anything, […]
Category: Our people
Brandkind people: Iiro Aarnikoivu
Bringing branding skills to the table Iiro Aarnikoivu, who started as Client Director early this year, moved to Brandkind from VML MAP, where he oversaw Ford’s marketing in Finland. “Brandkind has really interesting customers. It’s great to bring my own expertise and solutions to the table. Multichannel management expertise enables me to see the synergies […]
Brandkind people: Maiju Kettunen
A recent digital marketing graduate, Maiju deepened her skills in areas like SEO optimization and the Google Analytics tool. She completed her internship at Brandkind, where she immediately demonstrated her skills and abilities. As a result, Maiju was offered a permanent position starting from April. Maiju has a background in journalism and video communication. She […]
Brandkind people: Marjut Väänänen
Juggling many balls in the air – that’s Marjut’s comfort zone. “Keeping all the threads in my hands and coordinating comprehensive, diverse projects is the most challenging and fun thing – simply the best,” Marjut says. Brandkind’s clients can attest to Marjut’s project management skills, as she ensures that all necessary information is communicated to […]
Brandkind people: Anu Tirkkonen
A creative visualist “Shared values are important, especially for global companies. That’s why conceptualising is really important when conveying values internally for all personnel”, Anu says. She has been working in the B2B marketing world for almost all of her professional life, and at Brandkind she has specialised in branding and internal communications. “My job […]
Brandkind people: Iita Satukangas
The start of a long career Iita joined Brandkind two and a half years ago as she was finishing her studies at the Keuda vocational school near Helsinki. “My studies were in Media Services Implementation, which sounds quite fancy,” she explains, “where I learned a lot about using visualisation to communicate important messages. It was […]
Brandkind People: Teea Laitio
Teea’s career path has taken her from consumer advertising to B2B marketing for large industrial companies and from high-end cosmetics to pulp and sawn timber. The last ten years working with the forest industry have turned Teea into an expert in the field and a walking encyclopedia. Thirst for knowledge “I want to take a […]
Brandkind people: Niina Pippuri
Laughter. It is as integral to Nina’s personality as her straightforwardness. Customer-centric approach People like Niina create the foundation for a positive customer experience. Our customers know her as an effective account manager who is far from formal. She believes that we all have the opportunity and responsibility to choose how we communicate with people. […]
Brandkind people: Minna Liukkonen
Let’s not be boring “I love colour and I love stories,” says Minna, “especially ones that evoke strong emotions. I’m curious about everything between the earth and the sky.” In her free times she feeds her curiosity with music, movies and social media. She feeds her creativity by always holding a pen in her hand. […]
Brandkind People: Marika Ojamäki
Marika – Everything. Everywhere. All at once. Everything When you are faced with a project or campaign with a multitude of moving parts, Marika is a person you want on your team. She is able to handle an infinite amount of details across the space-time continuum and in an unlimited number of materials, executions and […]
Brandkind people: Maiju Leppänen
Don’t let Maiju’s youthful exuberance fool you. When it comes to planning and creating effective marketing, she’s an experienced super-woman – Especially when it comes to the expertise required for understanding and addressing the needs of the B2B and global industrial sectors. Stark contrasts Maiju is all about stark contrasts. Not many creative types speak […]
Brandkind people: Petri Laine
Well into his second decade of B2B marketing, Petri has experience across a wide spectrum of Finnish and international businesses – from heavy industry to high tech, and from start-ups to stock listed companies. One thing that every client has always had in common is that they are all human. And us humans are driven […]
Brandkind People: Sanna Ra
Diamonds are created under immense pressure Sanna has a background in both journalism and communications for NGOs. After her years of working abroad in countries such as Egypt and Israel/Palestine as a foreign correspondent and working with NGOs such as the International Committee of the Red Cross (ICRC) Sanna developed a deep interest in all […]
I believe in people to people, not business to business
Since the turn of the millennium, we’ve seen a massive shift towards the digitalization of business and society as a whole. Adapting to this new reality is vital for businesses if they want to create honest and sustainable relationships with their customers. “The digital experience is more and more a reflection of the real world,” […]
Read More… from I believe in people to people, not business to business
Brandkind people: Nick Barlow
“Originally I studied Philosophy,” he says, “and since then I have worked with one of my passions – the English language – in many ways, including journalism, teaching, translation, editing, copywriting and even voiceover work.” Creating value beyond the bottom line This wide range of experience means that Nick brings valuable assets to our team, […]