General
This privacy statement describes how Brandkind processes the personal data of those who use its services. This privacy statement applies to all Brandkind’s operations.
Brandkind’s website may, from time to time, include links to third parties. Such links, and any related collection or processing of personal data occurring through them, are subject to the privacy statements of those third parties.
We always process your personal data only to the extent necessary for the delivery of our services, and in accordance with applicable legislation.
By providing us with your personal data, for example an email address, you indicate that you have read and accept this privacy statement.
Company
The company to which this privacy statement applies is:
Brandkind Marketing Communications Finland Oy
Business ID: 2013458-3
Address: Konepajankuja 1, 00510 Helsinki, Finland
Email: hello@brandkind.fi
Purpose of personal data processing
Brandkind processes personal data for the following purposes:
Customer relationship management
Brandkind processes the personal data it collects primarily for the purpose of delivering services which the person has subscribed to or ordered. The personal data is also used for the management and analysis of customer relations, as well as the production of services, business development and planning, as well as market research and customer communication.
Marketing
Brandkind may also process the personal data it collects for marketing purposes, such as our company newsletter. An individual has, at any time, the right to withdraw their consent for the use of their data in marketing purposes either by using the contact details provided in this privacy statement or by exercising the opt-out possibility given in the marketing communications (typically an “unsubscribe” link).
Brandkind does not sell or disclose the personal data it processes for any reason.
Personal data subject to processing
Brandkind may retain the following personal data for the above purposes:
- First and last name
- Contact details (postal address, telephone number, email address)
- The start and end date of the customer relationship
- Direct marketing opt-ins and opt-outs
- Business ID
- Information related to the use of digital services (e.g., subscriptions to newsletters)
- Information related to marketing and sales promotion
Transfer of data outside the EU or the EEA
Brandkind may use external service providers as data processors. They process personal data on behalf of Brandkind only for the provision of services to Brandkind. The service providers have no independent right to use the personal data for any independent purposes.
The personal data is mainly processed within the EU/EEA but in can also be processed outside EU/EEA. Brandkind will only transfer your personal data outside the EU/EEA in accordance with one of the legal grounds described below:
- the recipient country is regarded by the European Commission to provide adequate protection for your personal data;
- we have put in place appropriate safeguards for the transfer by using the standard contractual clauses for the transfer of personal data to third countries issued by the European Commission; or
- you have given your consent to the transfer, or there is another legal basis for the transfer under the applicable data protection legislation.
Protection of personal data
We use necessary security measures to protect personal data against unauthorised access, disclosure, destruction, or other unauthorised use. Such measures include the use of firewalls and secure hardware facilities, appropriate physical access control, the managed granting of access rights and the monitoring of their use, and the employment of encryption technologies.
Storage period of personal data
Brandkind stores your personal data only for as long as needed for the purposes of use or the fulfilment of statutory obligations. When the personal data we have collected is no longer needed, we destroy or erase it in a secure manner.
Data subject’s rights
Data protection legislation guarantees data subjects several rights regarding their personal data. Among other things, the user of Brandkind’s services has the right to check the personal data stored on them. When the processing of the personal data of a Brandkind user is based on the user’s consent, the user has the right to withdraw the consent they have given at any time.
At the request of a user, we will rectify, erase, or complete any personal data, at any time.
Users have the right to file a complaint with a competent supervisory authority concerning the processing of a user’s personal data carried out by Brandkind, should the user perceive Brandkind not to have processed the user’s data as required by the applicable data protection legislation, or if the user’s requests related to their rights guaranteed by law have not been implemented appropriately.
Automated data collection
Brandkind employs common digital marketing methods and tools to gather data on your movements on our website. This data is collected to improve the usability and content of our website, target advertising, and marketing, as well as to investigate the interests of visitors. For the most part, such data is gathered with the help of cookies (see below) and does not allow for attribution to a person.
Cookies used by Brandkind
We use cookies on our website. Cookies are small text files which a browser saves on the user’s device. Cookies include an anonymous unique identifier which allows us to identify and count the various browsers visiting on our pages.
We collect information on how and when our services are used, including the page through which a user has entered our service, when the website has been browsed, which browser was used, which operating system they have, as well as IP addresses, for the purposes of analysing and improving our services.
You can find further information on the cookies used on Brandkind’s website through your browser’s cookies settings, where you can also manage their use.
Changes to privacy statement
Brandkind is continuously developing and reserves the right to change this privacy statement by notifying users of such changes via its services. If we make changes to the privacy statement, we will publish the amended statement and the date of the changes on this website.
We may also announce changes in other ways, such as via email or by publishing a bulletin on our website and/or social media pages.
This privacy statement was updated on 28 June 2021.
Contact us
If you have any comments or questions regarding our privacy statement, or if you are concerned about the protection of your privacy or the use of your personal data, please contact us at hello@brandkind.fi or speak to your personal Brandkind contact.
