Stories

At Brandkind, we’ve been working with customers in the pulp and paper industry for many years, and we regularly write about sustainable forest management and forest regeneration. For a few days this summer one of our copywriters, Peter Cura, exchanged his keyboard for a “pottiputki” and headed off to regenerate some forest himself.

Sanna Ra is the latest addition to the Brandkind Team. She is all about planning and creating marketing- and corporate communications with a focus on sustainability and responsibility.

At Brandkind, we are always on the lookout for services that can improve our customer’s marketing and communications. That’s why we’re happy to partner with Showell, probably the best sales enablement platform in the world.

Brandkind is looking for an Account Director to lead marketing & communications teams, and help our customers develop their business.

With decades of experience in the digitalization of business and industry, Ville Tolvanen, Brandkind’s new Chair of the Board, has strong ideas about the future of value creation in marketing and communication.

Brandkind has been shortlisted for Regi’s Agency of the Year 2022 award, as nominated by our clients – further proof that the customer-centric way we work, works.

Frontify is an easy-to-access and easily manageable platform for a company’s brand assets. Brandkind is pleased to be their first partner in Finland.

A good brief is not an easy document to create. That’s why Brandkind decided to give out an award for the best briefs of 2021. Find out what makes a good brief and who was behind the best ones we received.

Search Engine Optimization (SEO) is one of the most important factors when creating content for the web. It doesn’t matter what you say on your pages if nobody can find them. That’s why we at Brandkind compiled a quick list of useful tips for writing content that both Google and your human audience like.

Finnish company Pesmel has over forty years of experience in the development and manufacture of material flow and logistics solutions. When they needed to revamp their brand, Brandkind was willing and able to help.

In May 2021 Brandkind was proud to receive a Nordic Triple A rating in Creditworthiness, awarded by Bisnode, part of the Dun & Bradstreet Corporation.

The state of the environment is something that affects us all, and at Brandkind we are determined to do our part in reducing carbon emissions. For this reason, we have implemented the Brandkind Environmental Program.

Nick Barlow is one of Brandkind’s copywriters. He joined us in May this year, after a varied career so far.

Quite apart from clashes between social norms and cultural expectations, how can we best form relationships in situations where we seem not to have very much in common with those around us?

Brandkind is growing. As part of our strategic plan, Sanna Wester was appointed as the new Chairman of the Board in April. We spoke with her about her experience, future goals, and how to be happy.

As one of the world’s foremost technology companies, ABB is a leader in energy-efficient answers to modern problems, for example in buildings and transportation networks. But these solutions require more than standard marketing campaigns.

In the coming decades, only sustainable businesses will be able to thrive and survive. Those who refuse to change and stick to the old ways of the past will stay there. However, being sustainable and trying to improve is not enough. Businesses also have to let their customers know what they are doing. But how can you communicate it clearly?

For marketers, video offers an expanding channel to engage potential customers. It lets you show rather than tell. It supports your sales team. And it’s an emotional media that reaches multiple senses all at once. With the right combination of story, images and soundscapes, a video can be both informative and entertaining, grabbing attention, holding interest, and leaving a positive impression.

In your quest to increase sales and brand awareness among existing and potential customers, don’t make the mistake of forgetting your most important audience and asset – your own employees.

How will you present your next annual report? Would you prefer something that supports your brand as well as delivering facts and figures?

If the facts would always speak for themselves, there would be no need for creative marketing concepts or actions. But the truth is that there is always a vast array of competing solutions available for any B2B customer of yours, and in many cases the differences between these solutions is marginal.

Whether they’re a small detail in a video or the main highlight at a trade stand, animations are always an effective way to catch your customer’s attention. At Brandkind, we have our own animation experts in-house who can take care of everything from simple 2D animations to photo-realistic 3D product images.

Brandkind, an agency specialized in creating marketing communications for industrial and high-tech clients, is riding high and swimming upstream, against the current economic trends. Two years ago, the agency redefined its strategy, focusing on serving a B2B clientele in the technology sector. And it has paid off.

My father taught me long ago that an engaging story is more important than the truth. He explained that this was just as much the case in business as it is when telling a story around the campfire. Sounds bad, right? Well, that’s not the case.

At Brandkind, we offer a range of services to help customers to optimize and improve their marketing material. Whether your documents need just a few finishing touches or a radical overhaul, we can help you. So, what can we do for you and what’s the most effective way to get it done?

Minna Sainio is an Account Director at Brandkind. Although she has been with us for just over a year,  she has spent most of her life working in marketing.  “I’ve been in marketing almost all of my life. I actually started in technical writing and gradually drifted towards marketing, later.”

In this post, we take a look at the most important part of any project: the brief. Here at Brandkind, we’ve seen all kinds of briefs from good to bad to non-existent. And still, we get the work done. But to make things run like a well-optimized machine, a good brief is best. So what do you need to do to give a good brief? Read on and we’ll tell you.

We specialize in injecting added value and interest into Annual Reports. While the financial statements, official numbers, and data required by law are generally provided by the customer, there is a lot we can do to give the publication a boost.

Well, that was a pleasant surprise! To allow us to continue to grow and develop, we commissioned Trustmary to carry out an independent customer satisfaction survey (10/2019) to gather feedback about our strengths as well as areas requiring our attention. A Net Promoter Score (NPS) of 60 is a great indicator, showing us that our customers appreciate the work we do for them and the way we do it.