Stories

In a time of strict marketing budgets and tactical executions aiming for short-term results and ROI, there is plenty of room for those with guts and conviction, to take ownership of important thought leadership themes and topics.

Keeping it simple is smart. In the multifarious landscape of advertising and communications, the utilization of unnecessarily verbose and ostentatious phraseology often leads to an exacerbation of cognitive dissonance within the consumer base.

For companies, sustainability means safeguarding and improving future business operations. The new EU regulation establishes a common framework within which B2B companies can ensure their competitiveness and build a sustainable future.

Internal communications should be viewed as equally important as external communications! Don’t let anyone in sales or marketing tell you otherwise. If you portray something to the outside world without an internal buy-in, or even worse, is seen and felt to be false internally, you are setting yourself up for disaster.

In the case of Brandkind, the answer is simple: because we can. And because it was time. If you haven’t noticed yet, we’ve just updated our own brand identity. Here’s why.

Modern marketing technology has the potential to make a significant, positive difference in the way our B2B customers conduct their communication campaigns.

When it comes to the prevailing trends in branding, there are some universal truths that transcend the size, reputation and budget of brands. This became evident at the recent Paradigms 2023 brand summit in Lisbon, Portugal, where influential brands and agencies talked about the current state and future of brands and branding.

Diversity, Equity and Inclusion should play an important role in your communications both internally and externally – but what role, exactly? And how can you best utilise your company values to boost your marketing?

A year ago, Brandkind’s Chairperson of the Board, Ville Tolvanen, returned to marketing after a long hiatus. The veteran’s expertise has proven useful – the proof is evident in the many good discussions had with customers and in the internal developments and high spirits at Brandkind.

Artificial intelligence. Everyone is talking about it. Some are convinced it is going to replace us all while others argue that it’s useless. Well, what is it? What can it do for us?

More and more companies have a presence in LinkedIn and produce interesting content. If your organisation is in the early stages of scanning how to reach customers and audiences, take a look at our B2B-LinkedIn marketing tips list here.

White papers aren’t marketing. At the same time, they may well be one of the most effective marketing tools for engineer-driven expert organizations. While your organization may have all the valuable information, it’s worth getting your agency involved to ensure the look and feel of a professional publication that delivers a great reading experience.

It’s that time of year again when Brandkind awards the Best Brief. Who gets the coveted title and money to donate to charity?

Brandkind helps its customers plan, create and execute online events from small specialist webinars to large-scale global virtual events. Here are a few important tips we’ve collected along the way… and remember, we speak from experience.

My father taught me long ago that an engaging story is more important than the truth. He explained that this was just as much the case in business as it is when telling a story around the campfire. Sounds bad, right? Well, that’s not the case.

It’s not immediately obvious that the best way to be seen is transparency. But in this information age, providing an unobstructed view for all stakeholders may be the best corporate communications strategy. Glass Box Branding advocate Ville Tolvanen explains why transparency should be on your B2B branding to-do list.

How will you present your next annual report? Would you prefer something that supports your brand as well as delivering facts and figures?

As one of the world’s foremost technology companies, ABB is a leader in energy-efficient answers to modern problems, for example in buildings and transportation networks. But these solutions require more than standard marketing campaigns.

Brandkind is the latest addition to the list of participants in the Energy Efficiency Movement (EEM), a global effort to reduce energy consumption. EEM empowers companies to act as ambassadors for the Movement in the whatever way best suits each organization.

A compelling title that downright forces you to click. A promise of a big secret. 5 life-changing tips. The phenomenon is familiar in wider media, but have clickbait headlines also entered B2B marketing?

At Brandkind, we’ve been working with customers in the pulp and paper industry for many years, and we regularly write about sustainable forest management and forest regeneration. For a few days this summer one of our copywriters, Peter Cura, exchanged his keyboard for a “pottiputki” and headed off to regenerate some forest himself.

At Brandkind, we are always on the lookout for services that can improve our customer’s marketing and communications. That’s why we’re happy to partner with Showell, probably the best sales enablement platform in the world.

Brandkind has been shortlisted for Regi’s Agency of the Year 2022 award, as nominated by our clients – further proof that the customer-centric way we work, works.

Frontify is an easy-to-access and easily manageable platform for a company’s brand assets. Brandkind is pleased to be their first partner in Finland.

A good brief is not an easy document to create. That’s why Brandkind decided to give out an award for the best briefs of 2021. Find out what makes a good brief and who was behind the best ones we received.

Search Engine Optimization (SEO) is one of the most important factors when creating content for the web. It doesn’t matter what you say on your pages if nobody can find them. That’s why we at Brandkind compiled a quick list of useful tips for writing content that both Google and your human audience like.

Finnish company Pesmel has over forty years of experience in the development and manufacture of material flow and logistics solutions. When they needed to revamp their brand, Brandkind was willing and able to help.

In May 2021 Brandkind was proud to receive a Nordic Triple A rating in Creditworthiness, awarded by Bisnode, part of the Dun & Bradstreet Corporation.

The state of the environment is something that affects us all, and at Brandkind we are determined to do our part in reducing carbon emissions. For this reason, we have implemented the Brandkind Environmental Program.

Quite apart from clashes between social norms and cultural expectations, how can we best form relationships in situations where we seem not to have very much in common with those around us?

In the coming decades, only sustainable businesses will be able to thrive and survive. Those who refuse to change and stick to the old ways of the past will stay there. However, being sustainable and trying to improve is not enough. Businesses also have to let their customers know what they are doing. But how can you communicate it clearly?

For marketers, video offers an expanding channel to engage potential customers. It lets you show rather than tell. It supports your sales team. And it’s an emotional media that reaches multiple senses all at once. With the right combination of story, images and soundscapes, a video can be both informative and entertaining, grabbing attention, holding interest, and leaving a positive impression.

In your quest to increase sales and brand awareness among existing and potential customers, don’t make the mistake of forgetting your most important audience and asset – your own employees.

If the facts would always speak for themselves, there would be no need for creative marketing concepts or actions. But the truth is that there is always a vast array of competing solutions available for any B2B customer of yours, and in many cases the differences between these solutions is marginal.

Whether they’re a small detail in a video or the main highlight at a trade stand, animations are always an effective way to catch your customer’s attention. At Brandkind, we have our own animation experts in-house who can take care of everything from simple 2D animations to photo-realistic 3D product images.

Brandkind, an agency specialized in creating marketing communications for industrial and high-tech clients, is riding high and swimming upstream, against the current economic trends. Two years ago, the agency redefined its strategy, focusing on serving a B2B clientele in the technology sector. And it has paid off.

At Brandkind, we offer a range of services to help customers to optimize and improve their marketing material. Whether your documents need just a few finishing touches or a radical overhaul, we can help you. So, what can we do for you and what’s the most effective way to get it done?

In this post, we take a look at the most important part of any project: the brief. Here at Brandkind, we’ve seen all kinds of briefs from good to bad to non-existent. And still, we get the work done. But to make things run like a well-optimized machine, a good brief is best. So what do you need to do to give a good brief? Read on and we’ll tell you.

We specialize in injecting added value and interest into Annual Reports. While the financial statements, official numbers, and data required by law are generally provided by the customer, there is a lot we can do to give the publication a boost.

Well, that was a pleasant surprise! To allow us to continue to grow and develop, we commissioned Trustmary to carry out an independent customer satisfaction survey (10/2019) to gather feedback about our strengths as well as areas requiring our attention. A Net Promoter Score (NPS) of 60 is a great indicator, showing us that our customers appreciate the work we do for them and the way we do it.