Podcasts B2B or not to be -podcast: Sari Haavisto Episode highlights: You’ve stated that investing in domestic media is an act in support of democracy and national preparedness. Why... Read more
Podcasts B2B or not to be -podcast: Kasper Kylmälä Episode highlights: A big part of today’s communication happens digitally. So why does good public speaking remain essential? Communication hasn’t... Read more
News Papula-Nevinpat chooses Brandkind as its creative partner “We’re excited to bring our branding expertise into Papula-Nevinpat’s strategic renewal,” says Marja Peltola, CEO of Brandkind. “We chose Brandkind... Read more
Podcasts B2B or Not to Be – podcast: Eira Hovi Episode highlights: Q-VIO manufactures branded corporate products, business gifts, and workwear and has been a long-time partner of Brandkind. What... Read more
Blogs Why fight for thought leadership? For brands with a cause, commitment and consistency There are rarely any quick wins when it comes to thought leadership... Read more
News Christmas greeting funds donated to Väestöliitto The campaign raises donations to maintain the free Perhepulma service, which supports families with children. The service provides conversational support... Read more
Podcasts B2B or not to be -podcast: Mari Halonen Episode highlights: Forcit Group is a comprehensive service company operating in the explosives field, with Brandkind as its communication partner,... Read more
Podcasts B2B or not to be -podcast: Emma Peltoniemi Episode highlights: Airpro is a subsidiary of the state-owned airport company Finavia, meaning that Finavia is responsible for sustainability reporting.... Read more
Blogs Using plain language If, upon reading the above paragraph, your first reaction is, “Say what??”, you are probably not alone. As a copywriter... Read more
Blogs Good or bad regulation? The corporate sustainability due diligence directive (CSDDD) is a crucial step in the EU’s Green Deal sustainability regulation package, and... Read more
Our people Brandkind people: Marko Mannonen Digital is a human experience Even though he is known as Brandkind’s digital wizard, Marko Mannonen surprises many by stating... Read more
News Brandkind approved as a Hansel contract supplier “Now that we are an approved Hansel contract partner and have met their criteria and stringent selection process, we can... Read more
Podcasts B2B or not to be podcast: Sanna Laakso & Niina Pippuri Episode highlights You’ve both been involved in creating iLOQ’s sustainability report. What roles did you play? Sanna: CtrlPrint is a collaborative... Read more
News Brandkind wins University of Vaasa account The University of Vaasa was seeking a creative partner that could bring a strategic and cohesive approach to the many... Read more
Our people Brandkind people: Iiro Aarnikoivu Bringing branding skills to the table Iiro Aarnikoivu, who started as Client Director early this year, moved to Brandkind from... Read more
Podcasts B2B or not to be podcast: Erja Sankari Episode highlights iLOQ’s technology is created with sustainability in mind. Although the starting point is so good, there are surely... Read more
Our people Brandkind people: Maiju Kettunen A recent digital marketing graduate, Maiju deepened her skills in areas like SEO optimization and the Google Analytics tool. She... Read more
News Brandkind Awarded AAA Credit Rating On average, only 3.3% of Finnish companies achieve the AAA credit rating. A company must have solid financial ratios, verifiable... Read more
News Maiju Kettunen joins Brandkind Creative Team Maiju Kettunen has graduated with a Master of Arts degree from the University of Lapland and has prior work experience... Read more
Our people Brandkind people: Marjut Väänänen Juggling many balls in the air – that’s Marjut’s comfort zone. “Keeping all the threads in my hands and coordinating... Read more
Our people Brandkind people: Anu Tirkkonen A creative visualist “Shared values are important, especially for global companies. That’s why conceptualising is really important when conveying values... Read more
Blogs Take a look inside If there is a clear disconnect between your external image and communications and the feelings and understanding of the same... Read more
Podcasts B2B or not to be podcast: Maarit Kairamo Episode highlights How important is the internal target audience from the perspective of the company’s strategy? The internal audience is... Read more
News Iiro Aarnikoivu has been appointed as Brandkind’s new Client Director Iiro Aarnikoivu, who started as Client Director at the beginning of January, moved to Brandkind from VML MAP (formerly Wunderman... Read more
Blogs Why would you play around with your brand? As a creative agency we are lucky in that we have all the talent and resources needed to carry out... Read more
Podcasts B2B or Not To Be podcast: Ville Tolvanen Episode highlights How can creative agencies better understand the needs of companies? Practice makes perfect, as in any field. My... Read more
Blogs Making the most of modern marketing methods B2B is busy and constantly developing. Marketing departments are struggling to keep abreast of the newest and most innovative developments... Read more
Our people Brandkind people: Iita Satukangas The start of a long career Iita joined Brandkind two and a half years ago as she was finishing her... Read more
Podcasts B2B or Not To Be podcast Highlights from the episode Eva Martin is known not only as a marketing professional but also as an early adaptor... Read more
Blogs What’s up with branding? While we can’t ignore how technology is shaping the branding space as well, it is comforting to realize that certain... Read more
Our people Brandkind People: Teea Laitio Teea’s career path has taken her from consumer advertising to B2B marketing for large industrial companies and from high-end cosmetics... Read more
Blogs What’s the role of DEI in your marketing? DEI stands for Diversity, Equity and Inclusion and is a set of principles related to an organisation’s workforce and their... Read more
Our people Brandkind people: Niina Pippuri Laughter. It is as integral to Nina’s personality as her straightforwardness. Customer-centric approach People like Niina create the foundation for... Read more
News Niina Pippuri appointed COO of Brandkind Pippuri strengthens the company’s management team and brings valuable expertise, energy and strategic know-how. “I am excited about this opportunity... Read more
Blogs A marketing veteran cannot change his spots A year ago, you made a comeback into marketing. Did it pay off? Yes, absolutely! The most surprising thing has... Read more
Our people Brandkind people: Minna Liukkonen Let’s not be boring “I love colour and I love stories,” says Minna, “especially ones that evoke strong emotions. I’m... Read more
Blogs AI – The proverbial hot potato Does AI even exist? First of all, it’s worth noting that there is no such thing as artificial intelligence. There... Read more
Blogs 5 tips for B2B LinkedIn marketing 1. Define key themes What you want to post about: is it a product, a service, or perhaps thought leadership... Read more
Our people Brandkind People: Marika Ojamäki Marika – Everything. Everywhere. All at once. Everything When you are faced with a project or campaign with a multitude... Read more
Blogs White papers – the unsung heroes of B2B marketing? Information holds value White papers have been a staple in B2B marketing for a long time, and for good reason.... Read more
News Brandkind to start business operations in North America “The US and Canadian markets are increasingly interesting for Nordic industrial and tech companies in terms of growth opportunities. At... Read more
Blogs The Best Brief of 2022 has been selected A good brief is the key to successful cooperation and, ultimately, customer satisfaction. That’s why in 2021 Brandkind started rewarding... Read more
Blogs 5 tips for your next webinar 1. Content is always king People are first and foremost tuning in to hear interesting and relevant content. Understand your... Read more
Our people Brandkind people: Maiju Leppänen Don’t let Maiju’s youthful exuberance fool you. When it comes to planning and creating effective marketing, she’s an experienced super-woman... Read more
Our people Brandkind people: Petri Laine Well into his second decade of B2B marketing, Petri has experience across a wide spectrum of Finnish and international businesses... Read more
Blogs What’s your story? – The role of storytelling in B2B marketing Know your audience My father taught me long ago that an engaging story is more important than the truth. He... Read more
Blogs Corporate transparency – the best way to get positive attention? Traditionally, companies and corporations have sought to control their own communications and reputation, as if in a black box. They... Read more
Blogs Add appeal to your annual report At Brandkind, we are increasingly creating Integrated Annual Reports for our customers, but what is an IAR? While a standard... Read more
Blogs Working together towards an energy-efficient future We spoke with Sebastian Linko, ABB Motion’s Head of Communications, to find out how the company is advancing their Energy... Read more
Blogs Brandkind joins the ABB-lead Energy Efficiency Movement The idea is to share energy efficiency related experiences, best-practices and solutions using the #EnergyEfficiencyMovement and the Movement Symbol. Sebastian... Read more
Blogs Clickbait in B2B marketing: read our experts’ AMAZING tips! The function of marketing messages is to generate emotions and action. Clickbait encourages action, i.e., clicking open a link to... Read more
Blogs Some of us have been planting trees The importance of regenerating forests Sustainable forest management has a long history in Finland. Way back in 1886, the Forest... Read more
Our people Brandkind People: Sanna Ra Diamonds are created under immense pressure Sanna has a background in both journalism and communications for NGOs. After her years... Read more
Blogs Magnificent managing of marketing materials Creating a new user experience “Essentially, Showell centralises marketing collateral in one place and gives access to the people who... Read more
Our people I believe in people to people, not business to business Since the turn of the millennium, we’ve seen a massive shift towards the digitalization of business and society as a... Read more
Blogs Brandkind shortlisted for Agency of the Year 2022 One of the most affirming things that can happen to customer-focussed businesses like Brandkind is to receive positive feedback from our clients. That’s why... Read more
Blogs Frontifying your business It can be hard to keep track of all your branding. By holding brand assets – such as tone of voice documents, images, logos,... Read more
Blogs Award for Best Brief of 2021 The roots of a great campaign or marketing concept can often be traced back to a good brief. A well-defined brief document gives us... Read more
Blogs Top 5 Tips for SEO KEYWORDS – Don’t write anything else before you’ve defined them Define the most important keywords that your potential customers might use when... Read more
Blogs Reforming a brand through partnership “It had been ten years since the previous brand reform,” explains Ilkka Hiirsalmi, Chief Marketing Officer for Pesmel, “which is,... Read more
Blogs Financial stability and customer commitment The ratings are given to companies in Finland, Denmark, Norway, and Sweden as part of a system which uses certain... Read more
Blogs Doing our part for the environment “Many of our customers require that their partners are working responsibly, and we also want to do our share for... Read more
Our people Brandkind people: Nick Barlow “Originally I studied Philosophy,” he says, “and since then I have worked with one of my passions – the English... Read more
Blogs Leather, willow, and sounds of home Humans are social animals. Notwithstanding global pandemics, we prefer to spend time together. For people who move abroad for work,... Read more
Blogs Sustainability is everyone’s business On the global level, businesses and consumers alike are moving towards more sustainable production and consumption. These megatrends are driven... Read more
Blogs Making videos that hit the mark Moving customers through appropriate media However, it’s worth thinking about what you want to achieve, and which channel will give... Read more
Blogs Your most important audience is within As an audience for marketing communications, they are as important, if not more important, than all other stakeholders. Employees as... Read more
Blogs 20% of your marketing investment brings 80% of its value And as your customers are mostly faced with the decision of who to buy from, image and reputation play a... Read more
Blogs Animations that help you sell Marko Mannonen, our Head of Digital, works with our Art Directors to create animations that bring products, services, and messages... Read more
Blogs Creating marketing impact by translating high-tech knowhow into commercial storytelling First published in Talouselämä, September 2020 “In Finland, as in most Nordic markets, we have the ability to create great,... Read more
Blogs Give your marketing material a final, professional touch Making good better From updating old copy to perfecting new material, there are several things we can usually improve to... Read more
Blogs How to give a good brief What is a brief? A brief is a single document that the customer gives to their partner agency. The brief... Read more
Blogs Creating an Engaging Annual Report This often includes interviews with key management figures or highlighted customer cases, to provide context and a more reader-friendly introduction.... Read more
Blogs Customer satisfaction means the world to Brandkind Well, that was a pleasant surprise! To allow us to continue to grow and develop, we commissioned Trustmary to carry... Read more
