B2B or Not To Be podcast: Ville Tolvanen
What are long-term customer relationships made of? In the second episode of our podcast, we hear from Ville Tolvanen, CoB of Brandkind and Interim Marketing Director of iLOQ, about the building blocks of a genuine partnership.
Making the most of modern marketing methods
Modern marketing technology has the potential to make a significant, positive difference in the way our B2B customers conduct their communication campaigns.
Brandkind people: Iita Satukangas
As Brandkind’s Junior Creative, Iita Satukangas puts her visual wizardry to good use across a wide range of projects related to many industries and applications from sawmills to valves. Learning about these businesses while making the most of Brandkind’s exemplary teamwork provides double the job satisfaction and motivation.
B2B or Not To Be podcast
Brandkind is launching a podcast series called B2B or Not To Be, where our marketing customers from international companies and our other partners have their say in marketing trends. The first guest is Eva Martin, Metsä Fibre’s Vice President for Marketing.
What’s up with branding?
When it comes to the prevailing trends in branding, there are some universal truths that transcend the size, reputation and budget of brands. This became evident at the recent Paradigms 2023 brand summit in Lisbon, Portugal, where influential brands and agencies talked about the current state and future of brands and branding.
Brandkind People: Teea Laitio
Senior Creative and Partner Teea Laitio loves processes and a deep dive into the client’s industry. Continuous learning of new technologies and sheer perseverance motivate the all-rounder, who has made her entire career in the advertising industry.
What’s the role of DEI in your marketing?
Diversity, Equity and Inclusion should play an important role in your communications both internally and externally – but what role, exactly? And how can you best utilise your company values to boost your marketing?
Brandkind people: Niina Pippuri
Account Director Niina Pippuri was recently appointed COO of Brandkind. Even though her title and role has changed, for Niina the customer is always at the center of her work. Our customers’ trust in Niina stems from the relaxed atmosphere she creates, but also from her tight grip on even the most challenging projects.
Niina Pippuri appointed COO of Brandkind
Account Director Niina Pippuri has been appointed Executive Vice President (COO) of Brandkind as of 1.5.2023.
A marketing veteran cannot change his spots
A year ago, Brandkind’s Chairperson of the Board, Ville Tolvanen, returned to marketing after a long hiatus. The veteran’s expertise has proven useful – the proof is evident in the many good discussions had with customers and in the internal developments and high spirits at Brandkind.
Brandkind people: Minna Liukkonen
Content Creator and Art Director Minna Liukkonen has one simple aim in life – to not be boring. She uses good design as her weapon of choice, making the customer’s world a more functional and beautiful place all at once. Her strong experience makes her the ideal partner in challenging projects and high-stress situations. She keeps her cool and works wonders under any and all circumstances. The sign of a real pro.
AI – The proverbial hot potato
Artificial intelligence. Everyone is talking about it. Some are convinced it is going to replace us all while others argue that it’s useless. Well, what is it? What can it do for us?
5 tips for B2B LinkedIn marketing
More and more companies have a presence in LinkedIn and produce interesting content. If your organisation is in the early stages of scanning how to reach customers and audiences, take a look at our B2B-LinkedIn marketing tips list here.
Brandkind People: Marika Ojamäki
Marika Ojamäki is a partner and Art Director here at Brandkind. She’s appreciated by clients and colleagues alike for her organized and disciplined approach to creativity. She’s also famous for being everything, everywhere, all at once.
White papers – the unsung heroes of B2B marketing?
White papers aren’t marketing. At the same time, they may well be one of the most effective marketing tools for engineer-driven expert organizations. While your organization may have all the valuable information, it’s worth getting your agency involved to ensure the look and feel of a professional publication that delivers a great reading experience.
Brandkind to start business operations in North America
Brandkind, a Finnish marketing agency focused on serving internationally operating B2B clients, is expanding its operations to North America.
The Best Brief of 2022 has been selected
It’s that time of year again when Brandkind awards the Best Brief. Who gets the coveted title and money to donate to charity?
5 tips for your next webinar
Brandkind helps its customers plan, create and execute online events from small specialist webinars to large-scale global virtual events. Here are a few important tips we’ve collected along the way… and remember, we speak from experience.
Brandkind people: Maiju Leppänen
Maiju is a partner and senior Art Director at Brandkind. Armed with creative curiosity, she’s known for her desire to create truly purpose-driven concepts and identities based on understanding both the big picture and the finer nuances in every case she takes on.
Brandkind people: Petri Laine
Behind Petri’s relaxed demeanour you’ll find a critical thinker and crafty wordsmith. Much more than a writer, he is interested in concepts and content that have an impact on their intended audiences. As a Planner and Strategy Lead, he looks to find the perfect balance between business-relevant and convincing argumentation and the creative approaches that will grab and hold attention.
What’s your story? – The role of storytelling in B2B marketing
My father taught me long ago that an engaging story is more important than the truth. He explained that this was just as much the case in business as it is when telling a story around the campfire. Sounds bad, right? Well, that’s not the case.
FROM OUR WEBINAR
Corporate transparency – the best way to get positive attention?
It’s not immediately obvious that the best way to be seen is transparency. But in this information age, providing an unobstructed view for all stakeholders may be the best corporate communications strategy. Glass Box Branding advocate Ville Tolvanen explains why transparency should be on your B2B branding to-do list.
Add appeal to your annual report
How will you present your next annual report? Would you prefer something that supports your brand as well as delivering facts and figures?
Working together towards an energy-efficient future
As one of the world’s foremost technology companies, ABB is a leader in energy-efficient answers to modern problems, for example in buildings and transportation networks. But these solutions require more than standard marketing campaigns.
Brandkind joins the ABB-lead Energy Efficiency Movement
Brandkind is the latest addition to the list of participants in the Energy Efficiency Movement (EEM), a global effort to reduce energy consumption. EEM empowers companies to act as ambassadors for the Movement in the whatever way best suits each organization.
Clickbait in B2B marketing: read our experts’ AMAZING tips!
A compelling title that downright forces you to click. A promise of a big secret. 5 life-changing tips. The phenomenon is familiar in wider media, but have clickbait headlines also entered B2B marketing?
Brandkind People: Aleksi Yrtti
Our new account director means to steer Brandkind and our customers to even greater growth. A sales and marketing professional who has worked with marketing software and gamification gets his kicks from positive customer encounters.
Some of us have been planting trees
At Brandkind, we’ve been working with customers in the pulp and paper industry for many years, and we regularly write about sustainable forest management and forest regeneration. For a few days this summer one of our copywriters, Peter Cura, exchanged his keyboard for a “pottiputki” and headed off to regenerate some forest himself.
Brandkind People: Sanna Ra
Sanna Ra is the latest addition to the Brandkind Team. She is all about planning and creating marketing- and corporate communications with a focus on sustainability and responsibility.
Magnificent managing of marketing materials
At Brandkind, we are always on the lookout for services that can improve our customer’s marketing and communications. That’s why we’re happy to partner with Showell, probably the best sales enablement platform in the world.
We are hiring.
Brandkind is looking for an Account Director to lead marketing & communications teams, and help our customers develop their business.
I believe in people to people, not business to business
With decades of experience in the digitalization of business and industry, Ville Tolvanen, Brandkind’s new Chair of the Board, has strong ideas about the future of value creation in marketing and communication.
Brandkind shortlisted for Agency of the Year 2022
Brandkind has been shortlisted for Regi’s Agency of the Year 2022 award, as nominated by our clients – further proof that the customer-centric way we work, works.
Frontifying your business
Frontify is an easy-to-access and easily manageable platform for a company’s brand assets. Brandkind is pleased to be their first partner in Finland.
Award for Best Brief of 2021
A good brief is not an easy document to create. That’s why Brandkind decided to give out an award for the best briefs of 2021. Find out what makes a good brief and who was behind the best ones we received.
Top 5 Tips for SEO
Search Engine Optimization (SEO) is one of the most important factors when creating content for the web. It doesn’t matter what you say on your pages if nobody can find them. That’s why we at Brandkind compiled a quick list of useful tips for writing content that both Google and your human audience like.
Reforming a brand through partnership
Finnish company Pesmel has over forty years of experience in the development and manufacture of material flow and logistics solutions. When they needed to revamp their brand, Brandkind was willing and able to help.
Financial stability and customer commitment
In May 2021 Brandkind was proud to receive a Nordic Triple A rating in Creditworthiness, awarded by Bisnode, part of the Dun & Bradstreet Corporation.
Doing our part for the environment
The state of the environment is something that affects us all, and at Brandkind we are determined to do our part in reducing carbon emissions. For this reason, we have implemented the Brandkind Environmental Program.
Brandkind people: Nick Barlow
Philosopher with a love for the English language and grammar – Nick is one Brandkind’s creatives specialised in turning deep technical insight into words that speak to the larger audiences. He is passionate about ethics and DEI topics in general. You also might hear his firm voice in some of the videos we’ve produced.
Leather, willow, and sounds of home
Quite apart from clashes between social norms and cultural expectations, how can we best form relationships in situations where we seem not to have very much in common with those around us?
Brandkind People: Sanna Wester
Brandkind is growing. As part of our strategic plan, Sanna Wester was appointed as the new Chairman of the Board in April. We spoke with her about her experience, future goals, and how to be happy.
Sustainability is everyone’s business
In the coming decades, only sustainable businesses will be able to thrive and survive. Those who refuse to change and stick to the old ways of the past will stay there. However, being sustainable and trying to improve is not enough. Businesses also have to let their customers know what they are doing. But how can you communicate it clearly?
Making videos that hit the mark
For marketers, video offers an expanding channel to engage potential customers. It lets you show rather than tell. It supports your sales team. And it’s an emotional media that reaches multiple senses all at once. With the right combination of story, images and soundscapes, a video can be both informative and entertaining, grabbing attention, holding interest, and leaving a positive impression.
Your most important audience is within
In your quest to increase sales and brand awareness among existing and potential customers, don’t make the mistake of forgetting your most important audience and asset – your own employees.
20% of your marketing investment brings 80% of its value
If the facts would always speak for themselves, there would be no need for creative marketing concepts or actions. But the truth is that there is always a vast array of competing solutions available for any B2B customer of yours, and in many cases the differences between these solutions is marginal.
Animations that help you sell
Whether they’re a small detail in a video or the main highlight at a trade stand, animations are always an effective way to catch your customer’s attention. At Brandkind, we have our own animation experts in-house who can take care of everything from simple 2D animations to photo-realistic 3D product images.
Talouselämä supplement, September 2020
Creating marketing impact by translating high-tech knowhow into commercial storytelling
Brandkind, an agency specialized in creating marketing communications for industrial and high-tech clients, is riding high and swimming upstream, against the current economic trends. Two years ago, the agency redefined its strategy, focusing on serving a B2B clientele in the technology sector. And it has paid off.
Give your marketing material a final, professional touch
At Brandkind, we offer a range of services to help customers to optimize and improve their marketing material. Whether your documents need just a few finishing touches or a radical overhaul, we can help you. So, what can we do for you and what’s the most effective way to get it done?
Brandkind People: Minna Sainio
Minna Sainio is an Account Director at Brandkind. Although she has been with us for just over a year, she has spent most of her life working in marketing. “I’ve been in marketing almost all of my life. I actually started in technical writing and gradually drifted towards marketing, later.”
How to Give a Good Brief
In this post, we take a look at the most important part of any project: the brief. Here at Brandkind, we’ve seen all kinds of briefs from good to bad to non-existent. And still, we get the work done. But to make things run like a well-optimized machine, a good brief is best. So what do you need to do to give a good brief? Read on and we’ll tell you.
Creating an Engaging Annual Report
We specialize in injecting added value and interest into Annual Reports. While the financial statements, official numbers, and data required by law are generally provided by the customer, there is a lot we can do to give the publication a boost.
Customer satisfaction means the world to Brandkind
Well, that was a pleasant surprise! To allow us to continue to grow and develop, we commissioned Trustmary to carry out an independent customer satisfaction survey (10/2019) to gather feedback about our strengths as well as areas requiring our attention. A Net Promoter Score (NPS) of 60 is a great indicator, showing us that our customers appreciate the work we do for them and the way we do it.