Kysy meiltä tarjous – saat määrittelytyön veloituksetta!

On the global level, businesses and consumers alike are moving towards more sustainable production and consumption. These megatrends are driven…

The corporate sustainability due diligence directive (CSDDD) is a crucial step in the EU’s Green Deal sustainability regulation package, and…

First published in Talouselämä, September 2020 “In Finland, as in most Nordic markets, we have the ability to create great,…

If, upon reading the above paragraph, your first reaction is, “Say what??”, you are probably not alone. As a copywriter…

“It had been ten years since the previous brand reform,” explains Ilkka Hiirsalmi, Chief Marketing Officer for Pesmel, “which is,…

Episode highlights How important is the internal target audience from the perspective of the company’s strategy? The internal audience is…