Blogs

For brands with a cause, commitment and consistency There are rarely any quick wins when it comes to thought leadership in the B2B realm. It takes commitment and consistency to…

If, upon reading the above paragraph, your first reaction is, “Say what??”, you are probably not alone. As a copywriter and content creator, it’s normal to enjoy the language one…

The corporate sustainability due diligence directive (CSDDD) is a crucial step in the EU’s Green Deal sustainability regulation package, and the changes it brings offer significant opportunities for companies. The…

If there is a clear disconnect between your external image and communications and the feelings and understanding of the same topics internally, it will not take long until you are…

As a creative agency we are lucky in that we have all the talent and resources needed to carry out such a rebranding exercise in-house. Also, as it happens to…

B2B is busy and constantly developing. Marketing departments are struggling to keep abreast of the newest and most innovative developments in the field. Even if you are aware of the…

While we can’t ignore how technology is shaping the branding space as well, it is comforting to realize that certain fundamentals remain. Authenticity is where the story should begin The…

DEI stands for Diversity, Equity and Inclusion and is a set of principles related to an organisation’s workforce and their inclusion. At least, the focus is on the staff, but…

A year ago, you made a comeback into marketing. Did it pay off? Yes, absolutely! The most surprising thing has been to notice that while the range of communication and…

Does AI even exist? First of all, it’s worth noting that there is no such thing as artificial intelligence. There is just advanced logic and complex coding. The machines are…

1. Define key themes What you want to post about: is it a product, a service, or perhaps thought leadership or a positive employer branding? Focus on your company’s key…

Information holds value White papers have been a staple in B2B marketing for a long time, and for good reason. When print was still king, they were often viewed as…

A good brief is the key to successful cooperation and, ultimately, customer satisfaction. That’s why in 2021 Brandkind started rewarding our clients for delivering the best brief we receive every…

1. Content is always king People are first and foremost tuning in to hear interesting and relevant content. Understand your primary audience and build an event that is worth their…

Know your audience My father taught me long ago that an engaging story is more important than the truth. He explained that this was just as much the case in…

Traditionally, companies and corporations have sought to control their own communications and reputation, as if in a black box. They have communicated well-thought-out messages to investors, customers, and staff the…

At Brandkind, we are increasingly creating Integrated Annual Reports for our customers, but what is an IAR? While a standard Annual Report is written primarily for investors and reports a…

We spoke with Sebastian Linko, ABB Motion’s Head of Communications, to find out how the company is advancing their Energy Efficiency Movement with the help of Brandkind. Fighting climate change…

The idea is to share energy efficiency related experiences, best-practices and solutions using the #EnergyEfficiencyMovement and the Movement Symbol.  Sebastian Linko, Head of Communications at ABB Motion, has been instrumental…

The function of marketing messages is to generate emotions and action.  Clickbait encourages action, i.e., clicking open a link to a text or video, as the author seeks to direct…

The importance of regenerating forests Sustainable forest management has a long history in Finland. Way back in 1886, the Forest Act was passed to prevent forests being destroyed – and…

Creating a new user experience  “Essentially, Showell centralises marketing collateral in one place and gives access to the people who need it as easily as possible,” says Aleksi Niemi, Chief…

One of the most affirming things that can happen to customer-focussed businesses like Brandkind is to receive positive feedback from our clients. That’s why we are so excited to have been shortlisted as a finalist…

It can be hard to keep track of all your branding. By holding brand assets – such as tone of voice documents, images, logos, and digital and print templates – in one place, Frontify enables them to be shared easily with relevant…

The roots of a great campaign or marketing concept can often be traced back to a good brief. A well-defined brief document gives us at the agency a clear direction, understanding of expectations and a…

KEYWORDS – Don’t write anything else before you’ve defined them  Define the most important keywords that your potential customers might use when searching for you on Google. These are the words that you…

“It had been ten years since the previous brand reform,” explains Ilkka Hiirsalmi, Chief Marketing Officer for Pesmel, “which is, of course, a long time in a company’s business environment….

The ratings are given to companies in Finland, Denmark, Norway, and Sweden as part of a system which uses certain criteria to determine their financial reliability. These criteria include the…

“Many of our customers require that their partners are working responsibly, and we also want to do our share for a sustainable future,” says Maiju Leppänen, Partner and Art Director,…

Humans are social animals. Notwithstanding global pandemics, we prefer to spend time together. For people who move abroad for work, love, or other reasons, making acquaintances can be difficult. Quite…

On the global level, businesses and consumers alike are moving towards more sustainable production and consumption. These megatrends are driven by the obvious damage caused by climate change and pollution….

Moving customers through appropriate media However, it’s worth thinking about what you want to achieve, and which channel will give you the best results. You need more than moving pictures;…

As an audience for marketing communications, they are as important, if not more important, than all other stakeholders. Employees as ambassadors So, why should you put the same effort into…

And as your customers are mostly faced with the decision of who to buy from, image and reputation play a much bigger role than we are often willing to admit….

Marko Mannonen, our Head of Digital, works with our Art Directors to create animations that bring products, services, and messages to life. Together, the Brandkind team has the expertise to…

First published in Talouselämä, September 2020 “In Finland, as in most Nordic markets, we have the ability to create great, sustainable industrial solutions, but oftentimes fail to talk about them…

Making good better From updating old copy to perfecting new material, there are several things we can usually improve to deliver a better final version. For example, we are experts…

What is a brief? A brief is a single document that the customer gives to their partner agency. The brief explains clearly what the customer wants the agency to do…

This often includes interviews with key management figures or highlighted customer cases, to provide context and a more reader-friendly introduction. We also help create quick-to-interpret infographic summaries of key facts…

Well, that was a pleasant surprise! To allow us to continue to grow and develop, we commissioned Trustmary to carry out an independent customer satisfaction survey (10/2019) to gather feedback…