Iiro Aarnikoivu, who started as Client Director at the beginning of January, moved to Brandkind from VML MAP (formerly Wunderman Thompson MAP), where he was in charge of planning and implementing Ford’s multichannel marketing in Finland.

“Iiro has solid experience in large international customer relationships and good understanding of CRM. We will be able to enhance our multichannel marketing offering to our customers,” says Marja Peltola, CEO of Brandkind.

“Brandkind has really interesting customers and I will definitely be able to bring my own expertise and solutions to the table. Multichannel management expertise enables me to see the synergies between different areas. I want to delve deeper into brands so that we can better support our customers in achieving their goals more effectively,” Aarnikoivu describes.

Aarnikoivu also has experience in sales, which has been particularly useful in acquiring new customers. “Working in sales provided me with a great deal of stress tolerance and problem-solving skills. Having a comprehensive understanding of the entire customer journey makes it easier to offer clients the right solutions.”

At Brandkind, he is especially looking forward to meeting customers and developing existing customer relationships. “Customers’ sustainability innovations are the right direction. It’s also great to see that Brandkind has embraced utilization of artificial intelligence. AI expertise can be offered to customers and support the operations of all parties involved.”

Aarnikoivu has also been impressed by Brandkind’s overall creative expertise. “It would be great to be able to offer even more of it to customers, to bring brand visibility to customers through creative solutions.”

Aarnikoivu feeds his own creativity and recovery from work through physical activity. “I’m a sports enthusiast. In the winter, I engage in cross-country skiing, and during the summer, I enjoy running and hitting the gym year-round, whether alone or with others.”