The University of Vaasa was seeking a creative partner that could bring a strategic and cohesive approach to the many varied marketing and communications needs of their organisation. By consolidating their efforts with one partner, they hope to achieve improved efficiency and ensure the rollout of their brand and strategy equally across all communications.

“There’s a lot do! We look forward to getting busy with Brandkind,” explains Hanna-Mari Soini, the University of Vaasa’s Director of Marketing and Communications. “They have shown a keen interest in understanding the motives, drivers and inner workings of the university while simultaneously being able to bring a more commercial mindset to our academic world.”

The dedicated creative team travelled to Vaasa to officially kick off cooperation on May 23rd to meet all their university counterparts and discuss upcoming projects.

Diving deeper

Brandkind has previously worked with the University of Vaasa on several projects and now officially takes on the role of lead agency as of May 2024.

“We are excited to deepen the working relationship between our organisations,” states Brandkind’s CEO, Marja Peltola. “The one thing that brings us together is our thirst for knowledge and understanding and a commitment to lifelong learning.”