Bringing branding skills to the table

Iiro Aarnikoivu, who started as Client Director early this year, moved to Brandkind from VML MAP, where he oversaw Ford’s marketing in Finland.

“Brandkind has really interesting customers. It’s great to bring my own expertise and solutions to the table. Multichannel management expertise enables me to see the synergies between different areas. I want to delve deeper into brands so that we can better support our customers in achieving their goals more effectively,” Aarnikoivu describes.

Iiro also has experience in sales, which has been particularly useful in acquiring new customers.

“Working in sales provided me with a great deal of stress tolerance and problem-solving skills. Having a comprehensive understanding of the entire customer journey makes it easier to offer clients the right solutions.”

Relationships at the core

At Brandkind, Iiro is focused on meeting customers and developing existing customer relationships.

“Customers’ sustainability innovations are the right direction. It’s also great to see that Brandkind has embraced utilization of artificial intelligence. AI expertise can be offered to customers and support the operations of all parties involved.”

He has also been impressed by Brandkind’s overall creative expertise.

“We are focused on offering even more creativity to customers, to bring brand visibility to customers through intelligent and out-of-the-box solutions.”

Iiro feeds his own creativity and recovery from work through physical activity.

“I’m a sports enthusiast. In the summer, I enjoy running and, in the winter, I engage in cross-country skiing and hitting the gym year-round, whether alone or with others.”