Episode highlights: You’ve stated that investing in domestic media is an act in support of democracy and national preparedness. Why is the media environment so important? If funding is lacking, domestic media houses face financial difficulties, threatening press freedom. I hope that Finnish media can continue to offer domestic entertainment, reliable news, and a safe […]
Episode highlights: A big part of today’s communication happens digitally. So why does good public speaking remain essential? Communication hasn’t decreased – it’s simply changed form. While much of our interaction happens through text nowadays, a lot of meaningful content still comes through video and audio. That’s where speaking and presentation skills are more important […]
Episode highlights: Q-VIO manufactures branded corporate products, business gifts, and workwear and has been a long-time partner of Brandkind. What are the current trends in B2B marketing products? Sustainability is the top priority, along with practicality, quality, and transparency. The ability of a product to tell a story is also highly valued. What kind of […]
Episode highlights: Forcit Group is a comprehensive service company operating in the explosives field, with Brandkind as its communication partner, responsible for designing and implementing digital solutions. How important is the development of digital services in this industry? Nowadays, information is almost entirely sought online, so having a functional website is absolutely essential. Our biggest […]
Episode highlights: Airpro is a subsidiary of the state-owned airport company Finavia, meaning that Finavia is responsible for sustainability reporting. However, Airpro decided to create a voluntary sustainability report with Brandkind. Why? Airpro has been working on sustainable business practices for a long time. Since 2014, we have transitioned to using electric equipment and paid […]
Episode highlights You’ve both been involved in creating iLOQ’s sustainability report. What roles did you play? Sanna: CtrlPrint is a collaborative platform that focuses on the layout process of the report. Brandkind’s team was responsible for the design, and the client was able to produce content through the platform. This aims to streamline the process and […]
Read More… from B2B or not to be podcast: Sanna Laakso & Niina Pippuri
Episode highlights iLOQ’s technology is created with sustainability in mind. Although the starting point is so good, there are surely areas that need work. What did you tackle first when you started in the position two years ago? At first, it was important to understand the company’s sustainability story and then prioritize what to tackle. […]
Episode highlights How important is the internal target audience from the perspective of the company’s strategy? The internal audience is critical. Effective implementation of a company’s strategy requires committed employees, and this is where communication comes into the picture. If employees don’t understand the strategy, they may focus on the wrong things or be unsure […]
Episode highlights How can creative agencies better understand the needs of companies? Practice makes perfect, as in any field. My recipe is a huge amount of continuous learning and understanding through financial news and analysis. We need to study what are the special features of different industries and how their value is created, how they […]
Brandkindin podcast on nyt täällä! Listen to the podcast here, on Acast, Spotify or Apple podcasts. Please note that the podcast is in Finnish. Highlights from the episode Eva Martin is known not only as a marketing professional but also as an early adaptor of various marketing technologies. Brandkind is a long-term partner of Metsä […]
