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Brandkind People: Teea Laitio
Teea’s career path has taken her from consumer advertising to B2B marketing for large industrial companies and from high-end cosmetics…
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Blogs
What’s your story? – The role of storytelling in B2B marketing
Know your audience My father taught me long ago that an engaging story is more important than the truth. He…
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Blogs
Clickbait in B2B marketing: read our experts’ AMAZING tips!
The function of marketing messages is to generate emotions and action. Clickbait encourages action, i.e., clicking open a link to…
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Blogs
Some of us have been planting trees
The importance of regenerating forests Sustainable forest management has a long history in Finland. Way back in 1886, the Forest…
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Blogs
Working together towards an energy-efficient future
We spoke with Sebastian Linko, ABB Motion’s Head of Communications, to find out how the company is advancing their Energy…
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Blogs
Brandkind joins the ABB-lead Energy Efficiency Movement
The idea is to share energy efficiency related experiences, best-practices and solutions using the #EnergyEfficiencyMovement and the Movement Symbol. Sebastian…
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