The campaign raises donations to maintain the free Perhepulma service, which supports families with children. The service provides conversational support to parents of children under 18 and expectant parents facing challenging life situations.

Brandkind contributed to the campaign with a donation to promote the well-being of children, youth, and families.

“This is an important cause. We wanted to support this project with our Christmas greeting funds this year because Väestöliitto’s work is truly important for all of us. Many parents are struggling to cope, and families urgently need help to manage,” says Brandkind CEO Marja Peltola.