iLOQ
Opening new doors
When working towards growth, international expansion and higher brand awareness, Brandkind has been the right partner for many years already.
Of course, it’s also possible that all of the great results can be attributed to me alone.
Joni Lampinen
General Manager, USA
iLOQ
iLOQ is the world’s leading developer and producer of battery-free digital access management solutions that aim to eventually make the traditional mechanical lock and key obsolete. It is exciting to be able to support them in their journey of continuous sustainable growth and rapid international expansion.
Creativity means
a unique perspective
that leads to results.
Case 1
360 degrees of sustainability
In today’s challenging business world, customers expect companies to address social and environmental issues in an honest, open and effective way. But how did we ensure iLOQ’s ESG message cuts through the crowd?
Challenge
Creating a new kind of sustainability agenda
iLOQ has always been a different kind of lock company. As industry-leading innovators responsible for cutting-edge digital locking and access management solutions, they have revolutionised the industry.
As an industry leader in innovative digital technology, the company wanted to also establish themselves as a thought leader in sustainability issues within the access management industry. The brief was to create for iLOQ a new sustainability concept and campaign to push their desired status to the general public and the industry as a whole.
Results
A strong, appealing message
Our long-term partnership with iLOQ means we understand their business, brand and way of working extremely well. Thanks to our intimate knowledge of their company values we ensured that the sustainability agenda and the brand complement each other. And so, the 360° of Sustainability concept was born, highlighting that it is not only iLOQ’s direct operations that come under sustainability scrutiny, but also the entire supply chain and delivered solution lifecycles.
The visually appealing campaign has proved successful internally and externally, with a consistent, clear and attractive design efficiently communicating the core ESG messages through video, content marketing, social media, and website content.
Approach
Putting values into practice
We always work closely with our customers, and this project was no exception. Our aim is always to fully understand our clients’ perspectives, both in terms of specific communications concepts and overall business philosophy. We help them to communicate their message clearly in an engaging and interesting way.
Both our companies are about getting the best out of people for a common goal. Our partnership continues with a wide variety of high-quality content to support and spread iLOQ’s comprehensive sustainability agenda.
Case 2
A rolling stone brand gathers no moss
We understand the challenges faced by businesses undergoing rapid growth and international expansion. We helped iLOQ’s brand take a huge leap to match the big steps they were taking in terms of growth and technological development.
Challenge
A brand for today and tomorrow
When digital access management provider iLOQ renewed its corporate strategy, it was time to upgrade their branding and messaging. Completely rethinking a brand isn’t something that is done lightly, and it’s vital to work with people who fully understand both what came before and where the company is going in the future. Thanks to mutual trust and a close working relationship with iLOQ, their brand renewal has been a great success.
Results
Branding that affects business
The iLOQ brand identity was reimagined from the ground up. While working on the brand strategy based off the company’s new business strategy, it became clear that a shift in mindset from a technology- and engineering-focus approach to a more human- and service-oriented way of working and communicating was needed. The end result was the company’s new customer promise and philosophy, Making life accessible. A key part of the project also included the creation of a completely new visual identity to match both the shift in mindset and the ambitious growth targets the company had set.
Approach
A good brand comes to life
The new brand identity consisting of everything starting from the defined customer promise, mission and purpose to a visual identity consisting of a new logo, graphical elements, brand photography and key brand assets has served the company well during a period where they have in fact (financially) doubled in size. Thanks to a strong internal commitment and buy-in to the brand the Making life accessible way of thinking and communicating has become a natural part of daily operations.
