Teea’s career path has taken her from consumer advertising to B2B marketing for large industrial companies and from high-end cosmetics to pulp and sawn timber. The last ten years working with the forest industry have turned Teea into an expert in the field and a walking encyclopedia.

Thirst for knowledge

“I want to take a deep dive into what I’m doing. I am enthusiastic and interested in everything and want to explore the business. It’s much easier to work when you know the product and its features,” Teea explains.

She is also interested in sales processes and the laws of the industry. “You need to understand how sales works in order to do marketing. Then it’s easier to react if new stuff comes up. It is important to look at the big picture, where all the different actions lead towards the same goal.”

Sometimes Teea is asked if she gets tired of working on the same long-term customer relationships. No way, is the answer. “I like to work long-term. It’s great to work for a client that I know a lot about and learn more about all the time. It enables mutually beneficial open and confidential communication.”

Harnessed creativity

Teea’s creations arouse admiration, but she takes a very pragmatic approach to her work. “Creativity is a tool that customers pay us to use to achieve business benefits. We work towards the customer’s profit, not for our own purposes. This is how the customer’s trust is gained,” says Teea.

For her, the greatest measure of success is when the customer is exceptionally satisfied with a particular case, not when she has personally created something of artistic value. “When it comes to visual designing, it’s also worth measuring the performance,” Teea believes.

Briskly ahead

Teea is a woman of action. While someone else is still thinking about an approach, Teea has already drawn up an action plan. “I love processes and I get excited about efficient process flow,” Teea admits.

It all starts with the precise definition of the task. “The edges of the box must be drawn as clearly as possible before it is possible to think outside the box, otherwise it’s just a shot in the dark. The contents must have some correlation to the edges of the box,” Teea describes.

When you see the goal, you need to go there quickly instead of hanging around and reacting as needed. “We should also move more briskly in the B2B world. We shouldn’t get caught in over-polishing the work for too long because measuring produces data we can utilise later. Get your message out there: something should be happening on digital platforms all the time,” Teea argues.