Top 5 Tips for SEO
Search Engine Optimization (SEO) is one of the most important factors when creating content for the web. It doesn’t matter what you say on your pages if nobody can find them. That’s why we at Brandkind compiled a quick list of useful tips for writing content that both Google and your human audience like.
- KEYWORDS – Don’t write anything else before you’ve defined them
Define the most important keywords that your potential customers might use when searching for you on Google. These are the words that you need to write into your headline, lead text and content in general. Google is literal and has a short attention span. If your key content is not written out clearly and made easy to find, you will see the difference in the search results.
- FIRST 100 WORDS – Make a strong first impression on Google and your readers
Just like the average human on the internet, Google also loses interest quickly. To ensure search engines rank your pages as highly as possible make a strong impression during the first 100 words. This means loading your text with key words and delivering your most important message first. You’ll have plenty of time to expand and elaborate on your point.
- AVOID MONOTONY – Use headlines, subheadings, captions, highlights, bullet lists etc.
Long masses of text rarely make you want to read them. Being able to get the main point of any given page at a glance is equally important to Google as it is for the average human browsing your site. Content used in headlines, captions, text highlights and even bullet lists are ranked higher than long copy… even if you are using the exact same words.
- EVERY WORD COUNTS – Each page should have enough relevant content
Search engines value pages that have valuable content. Google thinks that if you do not have enough to say about a topic, it doesn’t deserve a page of its own. A good rule of thumb we use is 200-300 words in total. All the words on the page are counted, including picture captions, hyperlinks and intro texts to relevant linked case stories for example. This is not an exact science and achieving the right amount of content is always a balancing act.
- GOOGLE DOESN’T LOOK AT WEBSITES – Each page is a separate entity in terms of SEO
No. It is not enough that you just used all of the relevant key words on the previous page. Google indexes pages, not entire websites. Each page is an independent entity in the eyes of search engines. That is why all of the advice we just gave in parts 1 to 4 should be applied to every single page on your site.
So, when’s the last time you looked at Google Search Console and your site analytics to see how different pages are performing? If you would like to boost the performance of your website in terms of search engine optimization, please don’t hesitate to get in touch. We’d love to help you out.
