Creating a new user experience 

“Essentially, Showell centralises marketing collateral in one place and gives access to the people who need it as easily as possible,” says Aleksi Niemi, Chief Revenue Officer and Partner at Showell. “The end user can easily find assets, tailor content, give professional presentations, and share content with clients.” 

In a world where we are often faced with solutions that are looking for problems, it’s refreshing to know that Showell came about thanks to a specific request from a customer. “A company came to us ten years ago asking how they could better give presentations and share materials at events and expos,” Niemi explains, “and we’ve been developing the product since then.” 

A lot has changed in ten years, of course. A decade ago, the concern was with printed material that could be distributed by hand, but modern customs require different solutions. “Today, the user experience is totally different, with virtual meetings and digital sharing. Showell is like a digital, branded showroom for clients.” 

A customer-centric platform 

So far so good, and Showell really demonstrates its usefulness to our customers when compared with other platforms like Teams or Sharepoint. “Showell can be seen as similar to those platforms, but we should note that we are not offering an alternative to them, but an improvement. Such content repositories are not meant for customer-based work. It’s much easier to synchronise in Showell because it’s a ready-made platform that is fully customisable and fully branded,” Niemi points out.  

With digitalisation comes data, and the platform also allows users to identify which elements in a presentation or set of material have been read the most, or had the greatest impact, thereby helping to improve the quality of the content as well. 

Bespoke presentations for specific situations 

“If you use Sharepoint you have no idea how that content is used in the field, or how well it is received. With Showell you can see which users have been most active, which assets have been unused, and so on. Ultimately, Showell makes sharing with customers and colleagues very simple and allows the end customer to create bespoke presentations and material for specific situations,” concludes Niemi. 

Here at Brandkind we pride ourselves on producing the finest marketing and communication content for our customers. Showell is an intuitive and effective tool that makes it easier for the material that we produce to be used effectively, and we’re delighted to offer it as a service to our customers.