Planning and cooperation for website success

CHALLENGE

Improving visibility and user experience

DRA Consulting is a regulatory affairs company specializing in getting pharmaceuticals or health technology products to market quickly, efficiently and in accordance with local legislation. Their brief was to develop their web presence to effectively support growth across the Nordics.

They were looking for a partner that could deliver a turnkey solution website that would give them a modern look and feel while simultaneously improving the user experience (UX) and visibility in search engines. With a lot of detailed medical and scientific content, they needed a team that could understand and handle all the details while focusing on the big picture.

RESULTS

A bespoke, ready-to-use solution

The new website was successfully published, and visitor numbers have proved that the rollout was successful. In this case the client received a turnkey solution that included refreshing the brand identity to better serve our digital-first, information sharing world. The user has been at the heart of every design choice, ensuring accessibility at every turn, including colour choices and simple navigation.

For DRA Consulting it was important to have a website that is easy to update and maintain. This was one of the drivers behind the project. With the site up and running, Brandkind provides training to key personnel to help the client cope with content updates, news releases, and search engine marketing (SEM) and optimisation.

APPROACH

Proactive cooperation and identifying strengths

Even if nothing ever goes exactly as initially planned, careful planning and preparation are the key to a successful website project. The cooperation started with a comprehensive workshop designed to exchange information and define the project scope. Brandkind also carried out a competitor analysis to help understand the very specific segment and identify areas where DRA Consulting could stand out.

The project had an ambitious schedule, which meant that many things were going on at once; content creation, visual design, and coding all proceeded together. Regular and proactive customer contact was the only way to stay on top of things. The result was a fresh new website with a strong on-brand feel, approachable structure and informative content that helps promote DRA Consulting’s industry-leading expertise.