Tools and methods used<\/h2>\n \n \n \n\n \n \n\n Employer branding<\/span>\n \n \n <\/div>\n\n \n \n\n Recruitment campaign<\/span>\n \n \n <\/div>\n\n \n \n\n Marketing materials<\/span>\n \n \n <\/div>\n\n \n \n\n Event materials<\/span>\n \n \n <\/div>\n\n \n <\/div>\n\n \n<\/div>\n\n\n\n\n Testimonial<\/h2>\n \n \n\n \n ![\"\"](\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/12\/Cadmatic_jonna-300x300.jpg\")
<\/div>\n \n \n\n \n Thanks to the campaign, we received record-breaking numbers of applicants. <\/blockquote>\n \n Jonna Stenberg, Global HR Business Partner, Cadmatic<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\nCase 1: Finding the right people at the right time<\/h2>\n\n\n\n
It can often be challenging for companies to find the right hires, especially in highly specialised fields. Cadmatic came to us with a brief to create interesting, distinctive recruitment material to help attract strong candidates for their summer job positions.<\/p>\n\n\n\n
Challenge: Quality and quantity don\u2019t need to be exclusive<\/h3>\n\n\n\n
Cadmatic is a leading developer of digital 3D-based design, engineering, and information management software solutions. Their products are used in the marine, process, and building industries to help design structures from luxury yachts to power plants. When it comes to recruitment, the company emphasises the importance of hiring people who are not only talented but are also a good fit with company values.<\/p>\n\n\n\n
For summer employees, this is no less important, especially because many of them have the opportunity to continue working with Cadmatic after their initial placement. From the company\u2019s point of view, both quality and quantity were desired.<\/p>\n\n\n\n
\u201cBrandkind had previously helped us formulate our company values and related communication strategy,\u201d says Jonna Stenberg<\/strong>, Global HR Business Partner at Cadmatic, \u201cso they know our company and cooperation is smooth and easy. We explained our needs and left them to do what they do best.\u201d<\/p>\n\n\n\nApproach: Fair flair<\/h3>\n\n\n\n
We identified the most likely channels for success as professional social media platforms \u2013 LinkedIn being the most obvious \u2013 and student recruitment fairs. Recruitment fairs remain highly valuable opportunities to meet people face-to-face, even in today\u2019s digitally driven environment.<\/p>\n\n\n\n
Recruiting summer trainees can be tricky \u2013 there is a lot of competition for places, and yet the number of suitable applicants is limited. This means that it is paramount to stand out from the crowd, both literally and metaphorically. You can\u2019t start a conversation without attracting people in the first place.<\/p>\n\n\n\n
\u201cThe unified concept made it easy to spread our message in a cohesive way,\u201d Stenberg explains. \u201cWe participated in pre-selected student fairs and advertised online, and the materials were striking and really scaled nicely.\u201d<\/p>\n\n\n\n
The visuals were a major part of the campaign, especially given the crowded locations in which they would often be used. We took elements of coding language and the world of 3D design to appeal to the university student market.<\/p>\n\n\n\n
Results: All-round satisfaction<\/h3>\n\n\n\n
At the conclusion of the summer job recruitment campaign, the results were record-breaking.<\/p>\n\n\n\n
\u201cWe received a record number of applications \u2013 over 530 \u2013 thanks to the campaign. About 30% heard about us through LinkedIn, and the rest from student events and other channels.\u201d In that number were many strong candidates, and all of the company\u2019s positions were filled with talented, motivated people.<\/p>\n\n\n\n
For Brandkind, satisfaction in this project came from knowing we had met and exceeded our client\u2019s requirements, helping them to supplement their workforce with the best candidates available in a challenging field. For Cadmatic, happiness is this effective filling of vacant positions.<\/p>\n\n\n\n
\u201cWe are very happy with the outcome of this project,\u201d Stenberg concludes. \u201cWe gave Brandkind free reign and trusted them to come up with the right solutions, and we\u2019re proud of the end result.\u201d<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-5014","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"\n
Cadmatic – Brandkind<\/title>\n<meta name=\"description\" content=\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadmatic – Brandkind\" \/>\n<meta property=\"og:description\" content=\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandkind\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandkind\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T11:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/01\/Brandkind_slogalogo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\",\"url\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\",\"name\":\"Cadmatic – Brandkind\",\"isPartOf\":{\"@id\":\"https:\/\/brandkind.fi\/#website\"},\"datePublished\":\"2024-01-19T11:43:09+00:00\",\"dateModified\":\"2026-07-08T11:32:07+00:00\",\"description\":\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\",\"breadcrumb\":{\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brandkind.fi\/fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cadmatic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandkind.fi\/#website\",\"url\":\"https:\/\/brandkind.fi\/\",\"name\":\"Brandkind\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brandkind.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandkind.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandkind.fi\/#organization\",\"name\":\"Brandkind\",\"alternateName\":\"Brandkind\",\"url\":\"https:\/\/brandkind.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"contentUrl\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"width\":1680,\"height\":251,\"caption\":\"Brandkind\"},\"image\":{\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/brandkind\/\",\"https:\/\/linkedin.com\/company\/brandkind\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cadmatic – Brandkind","description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","og_locale":"fi_FI","og_type":"article","og_title":"Cadmatic – Brandkind","og_description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","og_url":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","og_site_name":"Brandkind","article_publisher":"https:\/\/www.facebook.com\/brandkind\/","article_modified_time":"2026-07-08T11:32:07+00:00","og_image":[{"width":1200,"height":631,"url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/01\/Brandkind_slogalogo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"3 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","url":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","name":"Cadmatic – Brandkind","isPartOf":{"@id":"https:\/\/brandkind.fi\/#website"},"datePublished":"2024-01-19T11:43:09+00:00","dateModified":"2026-07-08T11:32:07+00:00","description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","breadcrumb":{"@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandkind.fi\/fi\/"},{"@type":"ListItem","position":2,"name":"Cadmatic"}]},{"@type":"WebSite","@id":"https:\/\/brandkind.fi\/#website","url":"https:\/\/brandkind.fi\/","name":"Brandkind","description":"","publisher":{"@id":"https:\/\/brandkind.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandkind.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/brandkind.fi\/#organization","name":"Brandkind","alternateName":"Brandkind","url":"https:\/\/brandkind.fi\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/","url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","contentUrl":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","width":1680,"height":251,"caption":"Brandkind"},"image":{"@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandkind\/","https:\/\/linkedin.com\/company\/brandkind"]}]}},"_links":{"self":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference\/5014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/types\/reference"}],"wp:attachment":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/media?parent=5014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Testimonial<\/h2>\n \n \n\n \n <\/div>\n \n \n\n \n Thanks to the campaign, we received record-breaking numbers of applicants. <\/blockquote>\n \n Jonna Stenberg, Global HR Business Partner, Cadmatic<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\nCase 1: Finding the right people at the right time<\/h2>\n\n\n\n
It can often be challenging for companies to find the right hires, especially in highly specialised fields. Cadmatic came to us with a brief to create interesting, distinctive recruitment material to help attract strong candidates for their summer job positions.<\/p>\n\n\n\n
Challenge: Quality and quantity don\u2019t need to be exclusive<\/h3>\n\n\n\n
Cadmatic is a leading developer of digital 3D-based design, engineering, and information management software solutions. Their products are used in the marine, process, and building industries to help design structures from luxury yachts to power plants. When it comes to recruitment, the company emphasises the importance of hiring people who are not only talented but are also a good fit with company values.<\/p>\n\n\n\n
For summer employees, this is no less important, especially because many of them have the opportunity to continue working with Cadmatic after their initial placement. From the company\u2019s point of view, both quality and quantity were desired.<\/p>\n\n\n\n
\u201cBrandkind had previously helped us formulate our company values and related communication strategy,\u201d says Jonna Stenberg<\/strong>, Global HR Business Partner at Cadmatic, \u201cso they know our company and cooperation is smooth and easy. We explained our needs and left them to do what they do best.\u201d<\/p>\n\n\n\nApproach: Fair flair<\/h3>\n\n\n\n
We identified the most likely channels for success as professional social media platforms \u2013 LinkedIn being the most obvious \u2013 and student recruitment fairs. Recruitment fairs remain highly valuable opportunities to meet people face-to-face, even in today\u2019s digitally driven environment.<\/p>\n\n\n\n
Recruiting summer trainees can be tricky \u2013 there is a lot of competition for places, and yet the number of suitable applicants is limited. This means that it is paramount to stand out from the crowd, both literally and metaphorically. You can\u2019t start a conversation without attracting people in the first place.<\/p>\n\n\n\n
\u201cThe unified concept made it easy to spread our message in a cohesive way,\u201d Stenberg explains. \u201cWe participated in pre-selected student fairs and advertised online, and the materials were striking and really scaled nicely.\u201d<\/p>\n\n\n\n
The visuals were a major part of the campaign, especially given the crowded locations in which they would often be used. We took elements of coding language and the world of 3D design to appeal to the university student market.<\/p>\n\n\n\n
Results: All-round satisfaction<\/h3>\n\n\n\n
At the conclusion of the summer job recruitment campaign, the results were record-breaking.<\/p>\n\n\n\n
\u201cWe received a record number of applications \u2013 over 530 \u2013 thanks to the campaign. About 30% heard about us through LinkedIn, and the rest from student events and other channels.\u201d In that number were many strong candidates, and all of the company\u2019s positions were filled with talented, motivated people.<\/p>\n\n\n\n
For Brandkind, satisfaction in this project came from knowing we had met and exceeded our client\u2019s requirements, helping them to supplement their workforce with the best candidates available in a challenging field. For Cadmatic, happiness is this effective filling of vacant positions.<\/p>\n\n\n\n
\u201cWe are very happy with the outcome of this project,\u201d Stenberg concludes. \u201cWe gave Brandkind free reign and trusted them to come up with the right solutions, and we\u2019re proud of the end result.\u201d<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-5014","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"\n
Cadmatic – Brandkind<\/title>\n<meta name=\"description\" content=\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadmatic – Brandkind\" \/>\n<meta property=\"og:description\" content=\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandkind\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandkind\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T11:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/01\/Brandkind_slogalogo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\",\"url\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\",\"name\":\"Cadmatic – Brandkind\",\"isPartOf\":{\"@id\":\"https:\/\/brandkind.fi\/#website\"},\"datePublished\":\"2024-01-19T11:43:09+00:00\",\"dateModified\":\"2026-07-08T11:32:07+00:00\",\"description\":\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\",\"breadcrumb\":{\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brandkind.fi\/fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cadmatic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandkind.fi\/#website\",\"url\":\"https:\/\/brandkind.fi\/\",\"name\":\"Brandkind\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brandkind.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandkind.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandkind.fi\/#organization\",\"name\":\"Brandkind\",\"alternateName\":\"Brandkind\",\"url\":\"https:\/\/brandkind.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"contentUrl\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"width\":1680,\"height\":251,\"caption\":\"Brandkind\"},\"image\":{\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/brandkind\/\",\"https:\/\/linkedin.com\/company\/brandkind\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cadmatic – Brandkind","description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","og_locale":"fi_FI","og_type":"article","og_title":"Cadmatic – Brandkind","og_description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","og_url":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","og_site_name":"Brandkind","article_publisher":"https:\/\/www.facebook.com\/brandkind\/","article_modified_time":"2026-07-08T11:32:07+00:00","og_image":[{"width":1200,"height":631,"url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/01\/Brandkind_slogalogo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"3 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","url":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","name":"Cadmatic – Brandkind","isPartOf":{"@id":"https:\/\/brandkind.fi\/#website"},"datePublished":"2024-01-19T11:43:09+00:00","dateModified":"2026-07-08T11:32:07+00:00","description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","breadcrumb":{"@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandkind.fi\/fi\/"},{"@type":"ListItem","position":2,"name":"Cadmatic"}]},{"@type":"WebSite","@id":"https:\/\/brandkind.fi\/#website","url":"https:\/\/brandkind.fi\/","name":"Brandkind","description":"","publisher":{"@id":"https:\/\/brandkind.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandkind.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/brandkind.fi\/#organization","name":"Brandkind","alternateName":"Brandkind","url":"https:\/\/brandkind.fi\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/","url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","contentUrl":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","width":1680,"height":251,"caption":"Brandkind"},"image":{"@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandkind\/","https:\/\/linkedin.com\/company\/brandkind"]}]}},"_links":{"self":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference\/5014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/types\/reference"}],"wp:attachment":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/media?parent=5014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/div>\n \n \n Thanks to the campaign, we received record-breaking numbers of applicants. <\/blockquote>\n \nJonna Stenberg, Global HR Business Partner, Cadmatic<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\nCase 1: Finding the right people at the right time<\/h2>\n\n\n\n
It can often be challenging for companies to find the right hires, especially in highly specialised fields. Cadmatic came to us with a brief to create interesting, distinctive recruitment material to help attract strong candidates for their summer job positions.<\/p>\n\n\n\n
Challenge: Quality and quantity don\u2019t need to be exclusive<\/h3>\n\n\n\n
Cadmatic is a leading developer of digital 3D-based design, engineering, and information management software solutions. Their products are used in the marine, process, and building industries to help design structures from luxury yachts to power plants. When it comes to recruitment, the company emphasises the importance of hiring people who are not only talented but are also a good fit with company values.<\/p>\n\n\n\n
For summer employees, this is no less important, especially because many of them have the opportunity to continue working with Cadmatic after their initial placement. From the company\u2019s point of view, both quality and quantity were desired.<\/p>\n\n\n\n
\u201cBrandkind had previously helped us formulate our company values and related communication strategy,\u201d says Jonna Stenberg<\/strong>, Global HR Business Partner at Cadmatic, \u201cso they know our company and cooperation is smooth and easy. We explained our needs and left them to do what they do best.\u201d<\/p>\n\n\n\n
Approach: Fair flair<\/h3>\n\n\n\n
We identified the most likely channels for success as professional social media platforms \u2013 LinkedIn being the most obvious \u2013 and student recruitment fairs. Recruitment fairs remain highly valuable opportunities to meet people face-to-face, even in today\u2019s digitally driven environment.<\/p>\n\n\n\n
Recruiting summer trainees can be tricky \u2013 there is a lot of competition for places, and yet the number of suitable applicants is limited. This means that it is paramount to stand out from the crowd, both literally and metaphorically. You can\u2019t start a conversation without attracting people in the first place.<\/p>\n\n\n\n
\u201cThe unified concept made it easy to spread our message in a cohesive way,\u201d Stenberg explains. \u201cWe participated in pre-selected student fairs and advertised online, and the materials were striking and really scaled nicely.\u201d<\/p>\n\n\n\n
The visuals were a major part of the campaign, especially given the crowded locations in which they would often be used. We took elements of coding language and the world of 3D design to appeal to the university student market.<\/p>\n\n\n\n
Results: All-round satisfaction<\/h3>\n\n\n\n
At the conclusion of the summer job recruitment campaign, the results were record-breaking.<\/p>\n\n\n\n
\u201cWe received a record number of applications \u2013 over 530 \u2013 thanks to the campaign. About 30% heard about us through LinkedIn, and the rest from student events and other channels.\u201d In that number were many strong candidates, and all of the company\u2019s positions were filled with talented, motivated people.<\/p>\n\n\n\n
For Brandkind, satisfaction in this project came from knowing we had met and exceeded our client\u2019s requirements, helping them to supplement their workforce with the best candidates available in a challenging field. For Cadmatic, happiness is this effective filling of vacant positions.<\/p>\n\n\n\n
\u201cWe are very happy with the outcome of this project,\u201d Stenberg concludes. \u201cWe gave Brandkind free reign and trusted them to come up with the right solutions, and we\u2019re proud of the end result.\u201d<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-5014","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"\n
Cadmatic – Brandkind<\/title>\n<meta name=\"description\" content=\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadmatic – Brandkind\" \/>\n<meta property=\"og:description\" content=\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandkind\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandkind\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T11:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/01\/Brandkind_slogalogo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\",\"url\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\",\"name\":\"Cadmatic – Brandkind\",\"isPartOf\":{\"@id\":\"https:\/\/brandkind.fi\/#website\"},\"datePublished\":\"2024-01-19T11:43:09+00:00\",\"dateModified\":\"2026-07-08T11:32:07+00:00\",\"description\":\"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.\",\"breadcrumb\":{\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brandkind.fi\/fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cadmatic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandkind.fi\/#website\",\"url\":\"https:\/\/brandkind.fi\/\",\"name\":\"Brandkind\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brandkind.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandkind.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandkind.fi\/#organization\",\"name\":\"Brandkind\",\"alternateName\":\"Brandkind\",\"url\":\"https:\/\/brandkind.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"contentUrl\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"width\":1680,\"height\":251,\"caption\":\"Brandkind\"},\"image\":{\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/brandkind\/\",\"https:\/\/linkedin.com\/company\/brandkind\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cadmatic – Brandkind","description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","og_locale":"fi_FI","og_type":"article","og_title":"Cadmatic – Brandkind","og_description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","og_url":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","og_site_name":"Brandkind","article_publisher":"https:\/\/www.facebook.com\/brandkind\/","article_modified_time":"2026-07-08T11:32:07+00:00","og_image":[{"width":1200,"height":631,"url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/01\/Brandkind_slogalogo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"3 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","url":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/","name":"Cadmatic – Brandkind","isPartOf":{"@id":"https:\/\/brandkind.fi\/#website"},"datePublished":"2024-01-19T11:43:09+00:00","dateModified":"2026-07-08T11:32:07+00:00","description":"Loimme Cadmaticille erottuvat rekrytointimateriaalit, jotka auttoivat l\u00f6yt\u00e4m\u00e4\u00e4n oikeat osaajat heid\u00e4n kes\u00e4ty\u00f6paikkoihinsa.","breadcrumb":{"@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brandkind.fi\/fi\/reference\/cadmatic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandkind.fi\/fi\/"},{"@type":"ListItem","position":2,"name":"Cadmatic"}]},{"@type":"WebSite","@id":"https:\/\/brandkind.fi\/#website","url":"https:\/\/brandkind.fi\/","name":"Brandkind","description":"","publisher":{"@id":"https:\/\/brandkind.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandkind.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/brandkind.fi\/#organization","name":"Brandkind","alternateName":"Brandkind","url":"https:\/\/brandkind.fi\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/","url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","contentUrl":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","width":1680,"height":251,"caption":"Brandkind"},"image":{"@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandkind\/","https:\/\/linkedin.com\/company\/brandkind"]}]}},"_links":{"self":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference\/5014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/types\/reference"}],"wp:attachment":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/media?parent=5014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}