{"id":5007,"date":"2024-05-22T12:18:50","date_gmt":"2024-05-22T12:18:50","guid":{"rendered":"https:\/\/brandkind.fi\/reference\/airpro\/"},"modified":"2026-07-08T11:00:11","modified_gmt":"2026-07-08T11:00:11","slug":"airpro","status":"publish","type":"reference","link":"https:\/\/brandkind.fi\/fi\/reference\/airpro\/","title":{"rendered":"Airpro"},"content":{"rendered":"\n

Airpro case study: Ground handling with care<\/h2>\n\n\n\n

Airpro <\/strong>is a a frontrunner in zero-emission ground handling company and part of the Finavia Corporation. Airpro offers high-quality ground and passenger services for air traffic at 11 Finnish airports as well as Cabin Crew services. We are happy to assist them on their sustainability journey.<\/p>\n\n\n\n

\n\n

Tools and methods used<\/h2>\n \n \n
\n\n \n
\n\n Brand guidelines<\/span>\n \n \n <\/div>\n\n \n
\n\n ESG concept & visuality<\/span>\n \n \n <\/div>\n\n \n
\n\n Content planning & production<\/span>\n \n \n <\/div>\n\n \n
\n\n Web structure & content<\/span>\n \n \n <\/div>\n\n \n <\/div>\n\n \n<\/div>\n\n\n\n\n

Testimonial<\/h2>\n \n
\n\n
\n \"\" <\/div>\n \n
\n\n
\n \u201cWe chose Brandkind as our partner because of their strong ESG expertise and proactive approach. Our collaboration with Brandkind has been seamless, culminating in a report that reflects our joint commitment in developing the reporting process and making our ESG efforts visible.\u201d <\/blockquote>\n \n
Emma Peltoniemi, Communications and Sustainability Manager, Airpro<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n

Case 1: Visible sustainability journey<\/h2>\n\n\n\n

In the next few years, sustainability reporting in the EU will become stricter and will apply to an increasing number of companies. When many were still thinking about starting sustainability reporting, the ground handling company Airpro decided to take action. The company\u2019s sustainable operations were made visible through an electronic ESG report and website.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Challenge: Embarking on ESG reporting<\/h3>\n\n\n\n

Airpro, a pioneer in sustainable ground handling, wanted to make its responsible operations more visible and prepare its first voluntary sustainability report. Like many companies, Airpro was pondering how to initiate ESG reporting for the first time and how to outline the emphasis of the report in line with the company\u2019s strategy.<\/p>\n\n\n\n

In addition to the digital report, Airpro needed sustainability content for the company website in an easy-to-view format and also raise awareness of ESG themes internally.<\/p>\n\n\n\n

Approach: Productive co-creation process<\/h3>\n\n\n\n

The project began with a workshop led by Brandkind, where participants were familiarized with the general requirements, content, and scope of sustainability reporting. The workshop also involved mapping out the necessary data and goals for the report. Based on the collected data, Brandkind designed the content structure and creative concept for the initial report. Brandkind was also in charge of creating the final published report.<\/p>\n\n\n\n

Results: Visually impressive and easy-to-navigate report<\/h3>\n\n\n\n

The aspiration was to create an inviting and engaging report, a package that aligns with Airpro\u2019s vibrant and fresh brand. The voluntary reporting model allowed for a more creative approach to content production, resulting in a visually impressive and easy-to-navigate sustainability report.<\/p>\n\n\n\n

Compiling the report enhanced Airpro\u2019s own data collection and reporting mechanisms and strengthened, clarified and inspired the company\u2019s internal ESG work.<\/p>\n\n\n\n

The digital sustainability report and the derived communication themes help Airpro communicate its sustainability efforts more openly to all stakeholders, reinforcing a positive employer image. In connection with the report, Airpro\u2019s management team was presented with the next steps in EU sustainability reporting (CSRD). The cooperation helped to create a foundation for future mandatory reporting.<\/p>\n\n\n\n

Read the full report here<\/strong><\/a><\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-5007","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"\nAirpro responsibilty report – Brandkind<\/title>\n<meta name=\"description\" content=\"Airpro ja Brandkind toteuttivat vastuullisuusraportin, joka on visuaalisesti erottuva, helppok\u00e4ytt\u00f6inen ja ESG-tavoitteiden mukainen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/reference\/airpro\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airpro responsibilty report – Brandkind\" \/>\n<meta property=\"og:description\" content=\"Airpro ja Brandkind toteuttivat vastuullisuusraportin, joka on visuaalisesti erottuva, helppok\u00e4ytt\u00f6inen ja 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