{"id":5003,"date":"2024-06-27T12:43:02","date_gmt":"2024-06-27T12:43:02","guid":{"rendered":"https:\/\/brandkind.fi\/reference\/energy-efficiency-movement\/"},"modified":"2026-07-08T10:52:46","modified_gmt":"2026-07-08T10:52:46","slug":"energy-efficiency-movement","status":"publish","type":"reference","link":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/","title":{"rendered":"Energy Efficiency Movement"},"content":{"rendered":"\n

Energy Efficiency Movement case study: Driving positive change<\/h2>\n\n\n\n

The Energy Efficiency Movement<\/strong> is an independent organization that brings together technology companies, academics, public decision-makers and other stakeholders in a drive to increase energy efficiency on a globally impactful scale. The movement was set in motion by ABB in 2019 and became an independent entity in 2023.<\/p>\n\n\n\n

\n\n

Tools used<\/h2>\n \n \n
\n\n \n
\n\n Website development (WordPress)<\/span>\n \n \n <\/div>\n\n \n
\n\n Online application process<\/span>\n \n \n <\/div>\n\n \n
\n\n Content production<\/span>\n \n \n <\/div>\n\n \n
\n\n Automated onboarding (HubSpot)<\/span>\n \n \n <\/div>\n\n \n
\n\n Advanced UX data utilization<\/span>\n \n \n <\/div>\n\n \n <\/div>\n\n \n<\/div>\n\n\n\n\n

Testimonial<\/h2>\n \n
\n\n
\n \"Mike <\/div>\n \n
\n\n
\n \u201cBrandkind has proven to be an valuable and flexible partner in setting the right tone to spread the message of the Energy Efficiency Movement.\u201d <\/blockquote>\n \n
Mike Umiker, Executive Director, Energy Efficiency Movement Assocation<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n

Case 1: Energy-efficient innovation and action<\/h2>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Challenge: Homebase for the Movement<\/h3>\n\n\n\n

In 2021, one of the world\u2019s leading technology companies, ABB, launched an initiative named the Energy Efficiency Movement (EEM) to provide a platform that would encourage worldwide action and discussion around the transitionmore efficient energy practices in the industry.. In May this year, the EEM, a trailblazer in energy efficient practices for industry announced its governance transformation as a non-profit association registered in Zurich, Switzerland with its founding members founding members, ABB and Alfa Laval.<\/p>\n\n\n\n

In order to gather both major industry stakeholders and smaller players from around the world to the same table, EEM needed to create a web homebase for the movement. Since Brandkind had been instrumental in supporting the EEM messaging from the beginning and has the required technical expertise, they were a good selection for the next steps in the web design journey of the Energy Efficiency Movement.<\/p>\n\n\n\n

Challenge: Homebase for the Movement<\/h3>\n\n\n\n

The direction was clear: Develop an inspirational and clear web-portal for the EEM. We needed to ensure a smooth transition for existing members (or Movers, as they are referred to by EEM) while creating an engaging platform for new potential participants interested in being a part of community. It was particularly important to make sure new potential Movers had easy and fast access to content, as well as joining the initiative.<\/p>\n\n\n\n

Once the initial website was live and running, we have been working closely with the EEM management team to implement regular content and structure updates, ensuring that new resources and milestones of the association are communicated in a timely and efficient manner. We also introduced an automated onboarding process for new Movers using a CRM system.<\/p>\n\n\n\n

Results: Engaging attention<\/h3>\n\n\n\n

The new Energy Efficiency Movement website is a clean and informative source of information and inspiration for new and potential Movers, showcasing related stories and innovations from around the globe in an easy-to-explore format. From an initial handful of Movers, the EEM now boasts over 500 companies from around the world and of all sizes among their ranks.<\/p>\n\n\n\n

The website we created provides the necessary platform to encourage global action on the topic of energy efficiency and is key toto the Energy Efficiency Movement\u2019s communication and collaboration activities.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-5003","reference","type-reference","status-publish","hentry"],"acf":[],"yoast_head":"\nEnergy Efficiency Movement – Brandkind<\/title>\n<meta name=\"description\" content=\"Loimme Energy Efficiency Movementille selke\u00e4n ja kiinnostavan verkkosivun tukemaan globaalia yhteisty\u00f6t\u00e4 energiatehokkuudessa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energy Efficiency Movement – Brandkind\" \/>\n<meta property=\"og:description\" content=\"Loimme Energy Efficiency Movementille selke\u00e4n ja kiinnostavan verkkosivun tukemaan globaalia yhteisty\u00f6t\u00e4 energiatehokkuudessa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandkind\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandkind\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T10:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/\",\"url\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/\",\"name\":\"Energy Efficiency Movement – Brandkind\",\"isPartOf\":{\"@id\":\"https:\/\/brandkind.fi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png\",\"datePublished\":\"2024-06-27T12:43:02+00:00\",\"dateModified\":\"2026-07-08T10:52:46+00:00\",\"description\":\"Loimme Energy Efficiency Movementille selke\u00e4n ja kiinnostavan verkkosivun tukemaan globaalia yhteisty\u00f6t\u00e4 energiatehokkuudessa.\",\"breadcrumb\":{\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#primaryimage\",\"url\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png\",\"contentUrl\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/brandkind.fi\/fi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Energy Efficiency Movement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/brandkind.fi\/#website\",\"url\":\"https:\/\/brandkind.fi\/\",\"name\":\"Brandkind\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/brandkind.fi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/brandkind.fi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/brandkind.fi\/#organization\",\"name\":\"Brandkind\",\"alternateName\":\"Brandkind\",\"url\":\"https:\/\/brandkind.fi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"contentUrl\":\"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png\",\"width\":1680,\"height\":251,\"caption\":\"Brandkind\"},\"image\":{\"@id\":\"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/brandkind\/\",\"https:\/\/linkedin.com\/company\/brandkind\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Energy Efficiency Movement – Brandkind","description":"Loimme Energy Efficiency Movementille selke\u00e4n ja kiinnostavan verkkosivun tukemaan globaalia yhteisty\u00f6t\u00e4 energiatehokkuudessa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/","og_locale":"fi_FI","og_type":"article","og_title":"Energy Efficiency Movement – Brandkind","og_description":"Loimme Energy Efficiency Movementille selke\u00e4n ja kiinnostavan verkkosivun tukemaan globaalia yhteisty\u00f6t\u00e4 energiatehokkuudessa.","og_url":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/","og_site_name":"Brandkind","article_publisher":"https:\/\/www.facebook.com\/brandkind\/","article_modified_time":"2026-07-08T10:52:46+00:00","og_image":[{"url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Arvioitu lukuaika":"3 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/","url":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/","name":"Energy Efficiency Movement – Brandkind","isPartOf":{"@id":"https:\/\/brandkind.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#primaryimage"},"image":{"@id":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#primaryimage"},"thumbnailUrl":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png","datePublished":"2024-06-27T12:43:02+00:00","dateModified":"2026-07-08T10:52:46+00:00","description":"Loimme Energy Efficiency Movementille selke\u00e4n ja kiinnostavan verkkosivun tukemaan globaalia yhteisty\u00f6t\u00e4 energiatehokkuudessa.","breadcrumb":{"@id":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/"]}]},{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#primaryimage","url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png","contentUrl":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2024\/05\/EEM_story1-782x1024.png"},{"@type":"BreadcrumbList","@id":"https:\/\/brandkind.fi\/fi\/reference\/energy-efficiency-movement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandkind.fi\/fi\/"},{"@type":"ListItem","position":2,"name":"Energy Efficiency Movement"}]},{"@type":"WebSite","@id":"https:\/\/brandkind.fi\/#website","url":"https:\/\/brandkind.fi\/","name":"Brandkind","description":"","publisher":{"@id":"https:\/\/brandkind.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandkind.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/brandkind.fi\/#organization","name":"Brandkind","alternateName":"Brandkind","url":"https:\/\/brandkind.fi\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/","url":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","contentUrl":"https:\/\/brandkind.fi\/2026\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","width":1680,"height":251,"caption":"Brandkind"},"image":{"@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandkind\/","https:\/\/linkedin.com\/company\/brandkind"]}]}},"_links":{"self":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference\/5003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/types\/reference"}],"wp:attachment":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/media?parent=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}