{"id":5002,"date":"2024-01-19T11:43:10","date_gmt":"2024-01-19T11:43:10","guid":{"rendered":"https:\/\/brandkind.fi\/reference\/iloq\/"},"modified":"2026-07-08T11:03:21","modified_gmt":"2026-07-08T11:03:21","slug":"iloq","status":"publish","type":"reference","link":"https:\/\/brandkind.fi\/fi\/reference\/iloq\/","title":{"rendered":"iLOQ"},"content":{"rendered":"\n

iLOQ case study: Opening new doors<\/h2>\n\n\n\n

iLOQ<\/strong> is the world\u2019s leading developer and producer of battery-free digital access management solutions that aim to eventually make the traditional mechanical lock and key obsolete. It is exciting to be able to support them in their journey of continuous sustainable growth and rapid international expansion.<\/p>\n\n\n\n

\n\n

Tools and methods used<\/h2>\n \n \n
\n\n \n
\n\n ESG concept & visuality<\/span>\n \n \n <\/div>\n\n \n
\n\n Web content<\/span>\n \n \n <\/div>\n\n \n
\n\n Video production<\/span>\n \n \n <\/div>\n\n \n
\n\n Content marketing<\/span>\n \n \n <\/div>\n\n \n
\n\n Marketing strategy & materials<\/span>\n \n \n <\/div>\n\n \n
\n\n Presentations<\/span>\n \n \n <\/div>\n\n \n
\n\n Brand identity<\/span>\n \n \n <\/div>\n\n \n
\n\n Annual reports<\/span>\n \n \n <\/div>\n\n \n
\n\n Corporate communication<\/span>\n \n \n <\/div>\n\n \n
\n\n Campaigns<\/span>\n \n \n <\/div>\n\n \n <\/div>\n\n \n<\/div>\n\n\n\n\n

Testimonial<\/h2>\n \n
\n\n
\n \"\" <\/div>\n \n
\n\n
\n When working towards growth, international expansion and higher brand awareness, Brandkind has been the right partner for many years already.
\r\n
\r\nOf course, it\u2019s also possible that all of the great results can be attributed to me alone. <\/blockquote>\n \n
Joni Lampinen, General Manager, iLOQ<\/div>\n \n <\/div>\n\n <\/div>\n\n<\/div>\n\n\n\n

Case 1: 360 degrees of sustainability<\/h2>\n\n\n\n

In today\u2019s challenging business world, customers expect companies to address social and environmental issues in an honest, open and effective way. But how did we ensure iLOQ\u2019s ESG message cuts through the crowd?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Challenge: Creating a new kind of sustainability agenda<\/h3>\n\n\n\n

iLOQ has always been a different kind of lock company. As industry-leading innovators responsible for cutting-edge digital locking and access management solutions, they have revolutionised the industry.<\/p>\n\n\n\n

As an industry leader in innovative digital technology, the company wanted to also establish themselves as a thought leader in sustainability issues within the access management industry. The brief was to create for iLOQ a new sustainability concept and campaign to push their desired status to the general public and the industry as a whole.<\/p>\n\n\n\n

Results: A strong, appealing message<\/h3>\n\n\n\n

Our long-term partnership with iLOQ means we understand their business, brand and way of working extremely well. Thanks to our intimate knowledge of their company values we ensured that the sustainability agenda and the brand complement each other. And so, the 360\u00b0 of Sustainability<\/strong> concept was born, highlighting that it is not only iLOQ\u2019s direct operations that come under sustainability scrutiny, but also the entire supply chain and delivered solution lifecycles.<\/p>\n\n\n\n

The visually appealing campaign has proved successful internally and externally, with a consistent, clear and attractive design efficiently communicating the core ESG messages through video, content marketing, social media, and website content.<\/p>\n\n\n\n

Approach: Putting values into practice<\/h3>\n\n\n\n

We always work closely with our customers, and this project was no exception. Our aim is always to fully understand our clients\u2019 perspectives, both in terms of specific communications concepts and overall business philosophy. We help them to communicate their message clearly in an engaging and interesting way.<\/p>\n\n\n\n

Both our companies are about getting the best out of people for a common goal. Our partnership continues with a wide variety of high-quality content to support and spread iLOQ\u2019s comprehensive sustainability agenda.<\/p>\n\n\n\n

Case 2: A rolling stone brand gathers no moss<\/h2>\n\n\n\n

We understand the challenges faced by businesses undergoing rapid growth and international expansion. We helped iLOQ\u2019s brand take a huge leap to match the big steps they were taking in terms of growth and technological development.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Challenge: A brand for today and tomorrow<\/h3>\n\n\n\n

When digital access management provider iLOQ renewed its corporate strategy, it was time to upgrade their branding and messaging. Completely rethinking a brand isn\u2019t something that is done lightly, and it\u2019s vital to work with people who fully understand both what came before and where the company is going in the future. Thanks to mutual trust and a close working relationship with iLOQ, their brand renewal has been a great success.<\/p>\n\n\n\n

Results: Branding that affects business<\/h3>\n\n\n\n

The iLOQ brand identity was reimagined from the ground up. While working on the brand strategy based off the company\u2019s new business strategy, it became clear that a shift in mindset from a technology- and engineering-focus approach to a more human- and service-oriented way of working and communicating was needed. The end result was the company\u2019s new customer promise and philosophy, Making life accessible<\/em>. A key part of the project also included the creation of a completely new visual identity to match both the shift in mindset and the ambitious growth targets the company had set.<\/p>\n\n\n\n

Approach: A good brand comes to life<\/h3>\n\n\n\n

The new brand identity consisting of everything starting from the defined customer promise, mission and purpose to a visual identity consisting of a new logo, graphical elements, brand photography and key brand assets has served the company well during a period where they have in fact (financially) doubled in size. Thanks to a strong internal commitment and buy-in to the brand the Making life accessible<\/em> way of thinking and communicating has become a natural part of daily operations.<\/p>\n\n\n\n

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