{"id":5395,"date":"2023-10-26T08:04:59","date_gmt":"2023-10-26T08:04:59","guid":{"rendered":"https:\/\/brandkind.fi\/uncategorized-fi\/b2b-or-not-to-be-podcast\/"},"modified":"2024-10-10T07:31:32","modified_gmt":"2024-10-10T07:31:32","slug":"b2b-or-not-to-be-podcast","status":"publish","type":"post","link":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast\/","title":{"rendered":"B2B or Not To Be podcast"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Brandkindin podcast on nyt t\u00e4\u00e4ll\u00e4!<\/h2>\n\n\n\n<p>Kuuntele podcast t\u00e4\u00e4lt\u00e4, tai <a href=\"https:\/\/shows.acast.com\/b2b-or-not-to-be\" target=\"_blank\" rel=\"noreferrer noopener\">Acastista<\/a>, <a href=\"https:\/\/open.spotify.com\/episode\/5ssBoBfCuGnH5I61HIiIxo?si=_ylieSfwQKaRu2Hd9Jy6Ug\" target=\"_blank\" rel=\"noreferrer noopener\">Spotifysta<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/b2b-or-not-to-be\/id1713491375\" target=\"_blank\" rel=\"noreferrer noopener\">Apple podcastseista<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5ssBoBfCuGnH5I61HIiIxo?utm_source=generator\" frameborder=\"0\" width=\"100%\" height=\"400px\" allow=\"autoplay\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Jakson kohokohdat<\/h2>\n\n\n\n<p>Eva Martin tunnetaan paitsi markkinoinnin rautaisena ammattilaisena ja my\u00f6s erilaisten markkinointiteknologioiden nopeana hy\u00f6dynt\u00e4j\u00e4n\u00e4. Brandkind on Mets\u00e4 Fibren pitk\u00e4aikainen kumppani, ja markkinointiteknologioilla on suuri rooli yhteisty\u00f6ss\u00e4. <\/p>\n\n\n\n<p><strong>Kuinka helppoa on ollut antaa ulkopuoliselle toimijalle ohjat? <\/strong><\/p>\n\n\n\n<p>Meid\u00e4n pit\u00e4\u00e4 yrityksen\u00e4 ja tiimin\u00e4 mietti\u00e4 mihin suunnata resurssit, joten mielest\u00e4ni on luonnollista, ett\u00e4 joillekin ulkopuolisille toimijoille voi ulkoistaa tiettyj\u00e4 osia. Mets\u00e4 Fbren markkinointitiimi on pieni ja tehokas, mutta totta kai on t\u00e4rke\u00e4\u00e4, ett\u00e4 etenkin isommissa projekteissa on my\u00f6s kumppaniverkosto. T\u00e4ll\u00e4 tavoin voi lis\u00e4t\u00e4 helposti resursseja tarpeen mukaan, sen sijaan ett\u00e4 pit\u00e4isi rekrytoida. Brandkind on meill\u00e4 oleellisessa roolissa auttavana toimijana.<\/p>\n\n\n\n<p><strong>Mik\u00e4 on ollut urasi aikana kaikkien mullistavin muutos markkinointialustoissa?<\/strong><\/p>\n\n\n\n<p>Nimenomaan automatisoidut markkinointialustat ovat mielest\u00e4ni niit\u00e4, jotka luovat eniten lis\u00e4arvoa. Erityisesti CRM:n kanssa linkitetyt alustat, jotka palvelevat myynnin tarpeita. Ylip\u00e4\u00e4t\u00e4\u00e4n olen sit\u00e4 mielt\u00e4, ett\u00e4 markkinoinnin t\u00e4rkein rooli on toimia vahvasti myynnin kanssa.<\/p>\n\n\n\n<p>CRM-ty\u00f6kalu ja siihen liittyv\u00e4 saumattomasti toimiva markkinoinnin automaatioty\u00f6kalu tuo eniten hy\u00f6tyj\u00e4 ihan vaikka pienyrityksille. Jos on tiukka budjetti ja v\u00e4h\u00e4n resursseja, niin mit\u00e4 enemm\u00e4n pystyy automatisoimaan, sen parempi. B2B-puolella pit\u00e4isi priorisoida automatisointia viel\u00e4 vahvemmin.<\/p>\n\n\n\n<p><strong>Miksi B2B-markkinoinnissa voi olla haasteellista omaksua uusia k\u00e4sitteit\u00e4 ja menetelmi\u00e4?<\/strong><\/p>\n\n\n\n<p>Yrityspuolella liikutaan v\u00e4h\u00e4n liian paljon mukavuusalueella, tehd\u00e4\u00e4n niin kuin ennen eik\u00e4 kyseenalaisteta ja pohdita voitaisiinko oikeasti tehd\u00e4 jotain toisin. Kaikissa tiimeiss\u00e4 ei my\u00f6sk\u00e4\u00e4n ole v\u00e4ltt\u00e4m\u00e4tt\u00e4 kompetenssia ottaa k\u00e4ytt\u00f6\u00f6n uusia ty\u00f6kaluja.<\/p>\n\n\n\n<p>Brandkind pystyy auttamaan ja toimimaan ulkoistettuna partnerina osana markkinointitiimi\u00e4, ja tuomaan sellaisia uusia kompetensseja, mit\u00e4 tiimiss\u00e4 ei v\u00e4ltt\u00e4m\u00e4tt\u00e4 ole.<\/p>\n\n\n\n<p><strong>Mik\u00e4 tekee hyv\u00e4n markkinointikampanjan?<\/strong><\/p>\n\n\n\n<p>T\u00e4rkeint\u00e4 on systemaattisuus, se ett\u00e4 on tietyt tavoitteet ja hyv\u00e4 suunnitelma. Ja totta kai luovat ideat ulkopuolisilta toimistoilta. Brandkindin rooli on esitell\u00e4 meille hullujakin ideoita, joita me v\u00e4h\u00e4n tuunaamme tai pohdimme, mik\u00e4 sopii juuri meid\u00e4n asiakkaillemme.<\/p>\n\n\n\n<p>Hyv\u00e4 esimerkki, josta asiakkaammekin ovat innostuneet, on sahatavaran verkkokauppa, jossa on Brandkindin tuottama hahmo nimelt\u00e4 Timber Fox. Nyt olemme p\u00e4\u00e4sem\u00e4ss\u00e4 hyv\u00e4\u00e4n lentoon, enk\u00e4 kyll\u00e4 olisi ikin\u00e4 uskonut, ett\u00e4 meill\u00e4 on kettu py\u00f6rim\u00e4ss\u00e4 sahatavara-asiakkaiden kanssa.<\/p>\n\n\n\n<p><strong>Onko viel\u00e4 markkinoinnin ja viestinn\u00e4n osa-alueita, joilla uusia alustoja todenn\u00e4k\u00f6isesti ilmaantuu, vai olemmeko jo saavuttaneet saturaatiopisteen?<\/strong><\/p>\n\n\n\n<p>Niin kauan, kun teknologia ja data kehittyy, tulee uusia digitaalisia alustoja. On t\u00e4rke\u00e4\u00e4 pysy\u00e4 t\u00e4ss\u00e4 yrityksen\u00e4 mukana. Meille Mets\u00e4 Fibress\u00e4 on t\u00e4rke\u00e4\u00e4 olla teollisuusalamme edell\u00e4k\u00e4vij\u00e4, ja se tarkoittaa, ett\u00e4 otamme k\u00e4ytt\u00f6\u00f6n digitaalisia ratkaisuja ja kerromme niist\u00e4 asiakkaillemme. Edell\u00e4k\u00e4vijyys ei ole ainoastaan tuote tai tuotanto. Jos br\u00e4ndi m\u00e4\u00e4rittelee, ett\u00e4 haluaa olla ajatusjohtaja tai edell\u00e4k\u00e4vij\u00e4, silloin sen pit\u00e4\u00e4 n\u00e4ky\u00e4 muuallakin.Sanna Ra ja Eva Martin<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandkindin podcast on nyt t\u00e4\u00e4ll\u00e4! Kuuntele podcast t\u00e4\u00e4lt\u00e4, tai Acastista, Spotifysta or Apple podcastseista. Jakson kohokohdat Eva Martin tunnetaan paitsi markkinoinnin rautaisena ammattilaisena ja my\u00f6s erilaisten markkinointiteknologioiden nopeana hy\u00f6dynt\u00e4j\u00e4n\u00e4. Brandkind on Mets\u00e4 Fibren pitk\u00e4aikainen kumppani, ja markkinointiteknologioilla on suuri rooli yhteisty\u00f6ss\u00e4. Kuinka helppoa on ollut antaa ulkopuoliselle toimijalle ohjat? Meid\u00e4n pit\u00e4\u00e4 yrityksen\u00e4 ja tiimin\u00e4 mietti\u00e4 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast\/\">Lue lis\u00e4\u00e4&#8230;<span class=\"screen-reader-text\"> from B2B or Not To Be podcast<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"seoaic_article_subtitles":[],"footnotes":""},"categories":[46],"tags":[],"class_list":["post-5395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcastit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B or Not To Be podcast &#8211; Brandkind<\/title>\n<meta name=\"description\" content=\"Brandkind aloittaa B2B or Not To Be -nimisen podcast-sarjan, jossa \u00e4\u00e4neen p\u00e4\u00e4sev\u00e4t markkinointiasiakkaamme kansainv\u00e4lisist\u00e4 yrityksist\u00e4 sek\u00e4 muut kumppanimme. Ensimm\u00e4isen\u00e4 vieraana on Mets\u00e4 Fibren markkinointijohtaja Eva Martin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B or Not To Be podcast &#8211; Brandkind\" \/>\n<meta property=\"og:description\" content=\"Brandkind aloittaa B2B or Not To Be -nimisen podcast-sarjan, jossa \u00e4\u00e4neen p\u00e4\u00e4sev\u00e4t markkinointiasiakkaamme kansainv\u00e4lisist\u00e4 yrityksist\u00e4 sek\u00e4 muut kumppanimme. 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