{"id":5113,"date":"2024-02-06T09:30:21","date_gmt":"2024-02-06T09:30:21","guid":{"rendered":"https:\/\/brandkind.fi\/uncategorized-fi\/b2b-or-not-to-be-podcast-maarit-kairamo\/"},"modified":"2024-10-10T06:53:40","modified_gmt":"2024-10-10T06:53:40","slug":"b2b-or-not-to-be-podcast-maarit-kairamo","status":"publish","type":"post","link":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/","title":{"rendered":"B2B or not to be podcast: Maarit Kairamo"},"content":{"rendered":"\n

<\/p>\n\n

Jakson kohokohdat<\/h2>\n\n
<\/div>\n\n

Kuinka t\u00e4rke\u00e4 sis\u00e4inen kohdeyleis\u00f6 on yhti\u00f6n strategian n\u00e4k\u00f6kulmasta?<\/span><\/span><\/strong><\/p>\n\n

Sis\u00e4inen yleis\u00f6 on kriittinen. Yrityksen strategian tehokas t\u00e4yt\u00e4nt\u00f6\u00f6npano vaatii sitoutuneita ty\u00f6ntekij\u00f6it\u00e4, ja t\u00e4ss\u00e4 viestint\u00e4 voi olla tukena. Jos ty\u00f6ntekij\u00e4t eiv\u00e4t ymm\u00e4rr\u00e4 strategiaa, saatetaan keskitty\u00e4 aivan v\u00e4\u00e4riin asioihin tai olla ep\u00e4varoja yrityksen suunnasta. Sis\u00e4inen viestint\u00e4 on mahdollistaja ja liima, jolla organisaatio saadaan pidetty\u00e4 yhten\u00e4isen\u00e4.<\/p>\n\n

Miten tehd\u00e4\u00e4n tehokasta sis\u00e4ist\u00e4 viestint\u00e4\u00e4?<\/span><\/span><\/strong><\/p>\n\n

Parhaimmillaan sis\u00e4inen viestint\u00e4 tuo iloa ja energiaa ty\u00f6h\u00f6n ja sit\u00e4 kautta hyvinvointia. Tehokas sis\u00e4inen viestint\u00e4 on suunnitelmallista, joustavaa, selke\u00e4\u00e4 ja avointa ja se kannustaa ja mahdollistaa dialogin eri viestint\u00e4kanavissa. T\u00e4rke\u00e4\u00e4 on my\u00f6s selke\u00e4 ja yksinkertainen kieli unohtamatta tarinankerronnallisuutta ja tunteisiin vetoamista.<\/p>\n\n

Ahlstromilla<\/span> on <\/span>noin<\/span> 7000 ty\u00f6ntekij\u00e4\u00e4, <\/span>toimintaa globaalisti, tehtaita 37 ja k\u00e4yt\u00f6ss\u00e4 10 kielt\u00e4<\/span>. Miten sis\u00e4isess\u00e4 viestinn\u00e4ss\u00e4 otetaan kaikki huomioon?<\/span><\/span><\/strong><\/p>\n\n

Meill\u00e4 on sis\u00e4isi\u00e4 viestinn\u00e4n verkostoja eri maissa, jotka pohtivat miten viestit istuvat paikalliskontekstiin. Olemme kiinnitt\u00e4neet my\u00f6s paljon huomiota viestien oikea-aikaisuuteen eli globaalit infotilaisuudet pidet\u00e4\u00e4n aina kahdesti, eri aikavy\u00f6hykkeill\u00e4. Kielen tulee olla yksinkertaista, mutta my\u00f6s visuaalisuus on t\u00e4rke\u00e4\u00e4. Mit\u00e4 paremmin pystymme visuaalisesti ja avainviesteill\u00e4 viem\u00e4\u00e4n konsepteja eteenp\u00e4in, sit\u00e4 helpommin viesti menee perille.<\/p>\n\n

Miten <\/span>t\u00e4rke\u00e4\u00e4<\/span> on <\/span>sanansaattajien<\/span> rooli<\/span> sis\u00e4isess\u00e4<\/span> viestinn\u00e4ss\u00e4<\/span>? <\/span>Ahlstromin<\/span> toimitusjohtaja<\/span> Helen Mets<\/span> on <\/span>esimerkiksi<\/span> ottanut<\/span> isost<\/span>i<\/span> roolia<\/span> turvallisuusasioissa<\/span>.<\/span><\/span><\/strong><\/p>\n\n

Sanansaattajat ja verkostot ovat onnistumisen edellytys. Turvallisuus on Helen Metsille todella t\u00e4rke\u00e4 aihe, ja h\u00e4n antaa esimerkill\u00e4\u00e4n koko organisaatiolle luvan asettaa turvallisuus etusijalle. T\u00e4m\u00e4 tuo luotettavuutta ja uskottavuutta aiheelle. Sanansaattajat tuovat positiivista innostumista ja luovat kahdensuuntaisen viestinn\u00e4n kulttuuria kuuntelemalla palautetta.<\/p>\n\n

Millaista osaamista luova toimisto voi tuoda sis\u00e4iseen viestint\u00e4\u00e4n?<\/span><\/span><\/strong><\/p>\n\n

Strateginen kumppani pystyy auttamaan hiomaan viestit sellaisiksi, ett\u00e4 niiden p\u00e4\u00e4lle on helppo rakentaa uusia kampanjoita ja kokonaisuuksia. Yhteisty\u00f6 Brandkindin kanssa esimerkiksi turvallisuudessa on ollut \u00e4\u00e4rimm\u00e4isen t\u00e4rke\u00e4\u00e4. Saamme strategista tukea ja n\u00e4k\u00f6kulmaa, ja yhteisty\u00f6 mahdollistaa meille kustannustehokkaan viestinn\u00e4n pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4. Brandkindin suunnittelemat konseptit, kampanjat ja visuaalisuus tuovat pitk\u00e4kestoista hy\u00f6ty\u00e4 globaalilla ja lokaalilla tasolla.<\/p>\n\n

Kuuntele podcast t\u00e4\u00e4lt\u00e4: <\/h2>\n\n

<\/p>\n\n

Kuuntele podcast t\u00e4\u00e4lt\u00e4, Acastista<\/a>, Spotifysta<\/a>\u00a0or A<\/a>pple podcasteista.<\/a> \nPodcastit ovat suomeksi.<\/p>\n\n

<\/div>\n\n
\r\n
https:\/\/open.spotify.com\/episode\/3fqHrZ4SnxWp43vkc2EAXH?si=l8HDMxoXSNuWGCtFHWU9YQ<\/div><\/figure>\n\n
\"\"<\/figure>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Jakson kohokohdat Kuinka t\u00e4rke\u00e4 sis\u00e4inen kohdeyleis\u00f6 on yhti\u00f6n strategian n\u00e4k\u00f6kulmasta? Sis\u00e4inen yleis\u00f6 on kriittinen. Yrityksen strategian tehokas t\u00e4yt\u00e4nt\u00f6\u00f6npano vaatii sitoutuneita ty\u00f6ntekij\u00f6it\u00e4, ja t\u00e4ss\u00e4 viestint\u00e4 voi olla tukena. Jos ty\u00f6ntekij\u00e4t eiv\u00e4t ymm\u00e4rr\u00e4 strategiaa, saatetaan keskitty\u00e4 aivan v\u00e4\u00e4riin asioihin tai olla ep\u00e4varoja yrityksen suunnasta. Sis\u00e4inen viestint\u00e4 on mahdollistaja ja liima, jolla organisaatio saadaan pidetty\u00e4 yhten\u00e4isen\u00e4. Miten tehd\u00e4\u00e4n […]<\/p>\n

Lue lis\u00e4\u00e4… from B2B or not to be podcast: Maarit Kairamo<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"seoaic_article_subtitles":[],"footnotes":""},"categories":[46],"tags":[],"class_list":["post-5113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcastit"],"acf":[],"yoast_head":"\nB2B or not to be podcast: Maarit Kairamo – Brandkind<\/title>\n<meta name=\"description\" content=\"Mik\u00e4 on sis\u00e4isen viestinn\u00e4n merkitys globaalissa yrityksess\u00e4? Ahlstromin sis\u00e4isen viestinn\u00e4n vastaava Maarit Kairamo kertoo podcastissa, miten ty\u00f6ntekij\u00e4t otetaan huomioon ja saadaan sitoutettua sis\u00e4isen viestinn\u00e4n avulla.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B or not to be podcast: Maarit Kairamo – Brandkind\" \/>\n<meta property=\"og:description\" content=\"Mik\u00e4 on sis\u00e4isen viestinn\u00e4n merkitys globaalissa yrityksess\u00e4? Ahlstromin sis\u00e4isen viestinn\u00e4n vastaava Maarit Kairamo kertoo podcastissa, miten ty\u00f6ntekij\u00e4t otetaan huomioon ja saadaan sitoutettua sis\u00e4isen viestinn\u00e4n avulla.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandkind\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandkind\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T09:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T06:53:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandkind.fi\/wp-content\/uploads\/2024\/02\/Brandkind_Podcast_MaaritKairamo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BK-yllapito\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Kirjoittanut\" \/>\n\t<meta name=\"twitter:data1\" content=\"BK-yllapito\" \/>\n\t<meta name=\"twitter:label2\" content=\"Arvioitu lukuaika\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuuttia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/\"},\"author\":{\"name\":\"BK-yllapito\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#\\\/schema\\\/person\\\/d5e7e3d0a737509cfe5ddac86a8bbbca\"},\"headline\":\"B2B or not to be podcast: Maarit Kairamo\",\"datePublished\":\"2024-02-06T09:30:21+00:00\",\"dateModified\":\"2024-10-10T06:53:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandkind.fi\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Brandkind_Podcast_MaaritKairamo.png\",\"articleSection\":[\"Podcastit\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/\",\"url\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/\",\"name\":\"B2B or not to be podcast: Maarit Kairamo – Brandkind\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandkind.fi\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Brandkind_Podcast_MaaritKairamo.png\",\"datePublished\":\"2024-02-06T09:30:21+00:00\",\"dateModified\":\"2024-10-10T06:53:40+00:00\",\"description\":\"Mik\u00e4 on sis\u00e4isen viestinn\u00e4n merkitys globaalissa yrityksess\u00e4? Ahlstromin sis\u00e4isen viestinn\u00e4n vastaava Maarit Kairamo kertoo podcastissa, miten ty\u00f6ntekij\u00e4t otetaan huomioon ja saadaan sitoutettua sis\u00e4isen viestinn\u00e4n avulla.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#breadcrumb\"},\"inLanguage\":\"fi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandkind.fi\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Brandkind_Podcast_MaaritKairamo.png\",\"contentUrl\":\"https:\\\/\\\/brandkind.fi\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Brandkind_Podcast_MaaritKairamo.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/podcastit\\\/b2b-or-not-to-be-podcast-maarit-kairamo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandkind.fi\\\/fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B or not to be podcast: Maarit Kairamo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#website\",\"url\":\"https:\\\/\\\/brandkind.fi\\\/\",\"name\":\"Brandkind\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandkind.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fi\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#organization\",\"name\":\"Brandkind\",\"alternateName\":\"Brandkind\",\"url\":\"https:\\\/\\\/brandkind.fi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brandkind.fi\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Brandkind-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/brandkind.fi\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Brandkind-logo-1.png\",\"width\":1680,\"height\":251,\"caption\":\"Brandkind\"},\"image\":{\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/brandkind\\\/\",\"https:\\\/\\\/linkedin.com\\\/company\\\/brandkind\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandkind.fi\\\/#\\\/schema\\\/person\\\/d5e7e3d0a737509cfe5ddac86a8bbbca\",\"name\":\"BK-yllapito\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fi\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f057a9f3f4223dda5af82432c4665f4d7f9d2e8fdebbf0810ba332213d434bf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f057a9f3f4223dda5af82432c4665f4d7f9d2e8fdebbf0810ba332213d434bf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1f057a9f3f4223dda5af82432c4665f4d7f9d2e8fdebbf0810ba332213d434bf?s=96&d=mm&r=g\",\"caption\":\"BK-yllapito\"},\"sameAs\":[\"https:\\\/\\\/brandkind.fi\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B or not to be podcast: Maarit Kairamo – Brandkind","description":"Mik\u00e4 on sis\u00e4isen viestinn\u00e4n merkitys globaalissa yrityksess\u00e4? Ahlstromin sis\u00e4isen viestinn\u00e4n vastaava Maarit Kairamo kertoo podcastissa, miten ty\u00f6ntekij\u00e4t otetaan huomioon ja saadaan sitoutettua sis\u00e4isen viestinn\u00e4n avulla.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/","og_locale":"fi_FI","og_type":"article","og_title":"B2B or not to be podcast: Maarit Kairamo – Brandkind","og_description":"Mik\u00e4 on sis\u00e4isen viestinn\u00e4n merkitys globaalissa yrityksess\u00e4? Ahlstromin sis\u00e4isen viestinn\u00e4n vastaava Maarit Kairamo kertoo podcastissa, miten ty\u00f6ntekij\u00e4t otetaan huomioon ja saadaan sitoutettua sis\u00e4isen viestinn\u00e4n avulla.","og_url":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/","og_site_name":"Brandkind","article_publisher":"https:\/\/www.facebook.com\/brandkind\/","article_published_time":"2024-02-06T09:30:21+00:00","article_modified_time":"2024-10-10T06:53:40+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/brandkind.fi\/wp-content\/uploads\/2024\/02\/Brandkind_Podcast_MaaritKairamo.png","type":"image\/png"}],"author":"BK-yllapito","twitter_card":"summary_large_image","twitter_misc":{"Kirjoittanut":"BK-yllapito","Arvioitu lukuaika":"2 minuuttia"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#article","isPartOf":{"@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/"},"author":{"name":"BK-yllapito","@id":"https:\/\/brandkind.fi\/#\/schema\/person\/d5e7e3d0a737509cfe5ddac86a8bbbca"},"headline":"B2B or not to be podcast: Maarit Kairamo","datePublished":"2024-02-06T09:30:21+00:00","dateModified":"2024-10-10T06:53:40+00:00","mainEntityOfPage":{"@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/"},"wordCount":387,"publisher":{"@id":"https:\/\/brandkind.fi\/#organization"},"image":{"@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#primaryimage"},"thumbnailUrl":"https:\/\/brandkind.fi\/wp-content\/uploads\/2024\/02\/Brandkind_Podcast_MaaritKairamo.png","articleSection":["Podcastit"],"inLanguage":"fi"},{"@type":"WebPage","@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/","url":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/","name":"B2B or not to be podcast: Maarit Kairamo – Brandkind","isPartOf":{"@id":"https:\/\/brandkind.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#primaryimage"},"image":{"@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#primaryimage"},"thumbnailUrl":"https:\/\/brandkind.fi\/wp-content\/uploads\/2024\/02\/Brandkind_Podcast_MaaritKairamo.png","datePublished":"2024-02-06T09:30:21+00:00","dateModified":"2024-10-10T06:53:40+00:00","description":"Mik\u00e4 on sis\u00e4isen viestinn\u00e4n merkitys globaalissa yrityksess\u00e4? Ahlstromin sis\u00e4isen viestinn\u00e4n vastaava Maarit Kairamo kertoo podcastissa, miten ty\u00f6ntekij\u00e4t otetaan huomioon ja saadaan sitoutettua sis\u00e4isen viestinn\u00e4n avulla.","breadcrumb":{"@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#breadcrumb"},"inLanguage":"fi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/"]}]},{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#primaryimage","url":"https:\/\/brandkind.fi\/wp-content\/uploads\/2024\/02\/Brandkind_Podcast_MaaritKairamo.png","contentUrl":"https:\/\/brandkind.fi\/wp-content\/uploads\/2024\/02\/Brandkind_Podcast_MaaritKairamo.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/brandkind.fi\/fi\/podcastit\/b2b-or-not-to-be-podcast-maarit-kairamo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandkind.fi\/fi\/"},{"@type":"ListItem","position":2,"name":"B2B or not to be podcast: Maarit Kairamo"}]},{"@type":"WebSite","@id":"https:\/\/brandkind.fi\/#website","url":"https:\/\/brandkind.fi\/","name":"Brandkind","description":"","publisher":{"@id":"https:\/\/brandkind.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandkind.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fi"},{"@type":"Organization","@id":"https:\/\/brandkind.fi\/#organization","name":"Brandkind","alternateName":"Brandkind","url":"https:\/\/brandkind.fi\/","logo":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/","url":"https:\/\/brandkind.fi\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","contentUrl":"https:\/\/brandkind.fi\/wp-content\/uploads\/2023\/11\/Brandkind-logo-1.png","width":1680,"height":251,"caption":"Brandkind"},"image":{"@id":"https:\/\/brandkind.fi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brandkind\/","https:\/\/linkedin.com\/company\/brandkind"]},{"@type":"Person","@id":"https:\/\/brandkind.fi\/#\/schema\/person\/d5e7e3d0a737509cfe5ddac86a8bbbca","name":"BK-yllapito","image":{"@type":"ImageObject","inLanguage":"fi","@id":"https:\/\/secure.gravatar.com\/avatar\/1f057a9f3f4223dda5af82432c4665f4d7f9d2e8fdebbf0810ba332213d434bf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1f057a9f3f4223dda5af82432c4665f4d7f9d2e8fdebbf0810ba332213d434bf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f057a9f3f4223dda5af82432c4665f4d7f9d2e8fdebbf0810ba332213d434bf?s=96&d=mm&r=g","caption":"BK-yllapito"},"sameAs":["https:\/\/brandkind.fi"]}]}},"_links":{"self":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/posts\/5113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/comments?post=5113"}],"version-history":[{"count":3,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/posts\/5113\/revisions"}],"predecessor-version":[{"id":5369,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/posts\/5113\/revisions\/5369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/media\/4354"}],"wp:attachment":[{"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/media?parent=5113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/categories?post=5113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandkind.fi\/fi\/wp-json\/wp\/v2\/tags?post=5113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}