B2B is busy and constantly developing. Marketing departments are struggling to keep abreast of the newest and most innovative developments in the field. Even if you are aware of the possibilities, how do you make sure you’re using the tools that create the biggest benefit – and are using them correctly?

That’s where we come in. At Brandkind we’ve made it our business to stay up to date with solutions that help our customers maximise the effects of their messaging. We help our customers adopt best practices with the tools they have selected, assist them with material production, and provide a complete support package when needed.

Social media content management

It isn’t surprising that various platforms exist to make social media management hassle-free. It can be difficult to plan posts across multiple channels, even if your content is top-notch. Choosing the right solution from a myriad of alternatives such as HootSuite, Buffer and Loomly is easy with our help. Or, if it’s beneficial to concentrate your messaging on LinkedIn, which can provide better control and analysis, we can support that too. We help our customers plan, execute and analyse effective social media campaigns of any length and complexity.

Customer relationship management, emails and newsletters

Effective email and newsletter management can generate demand and help meet KPIs. You need to make sure your customers get the right messaging at the right time, so services like ClickDimensions, MailChimp, and Campaign Monitor are extremely useful in implementing successful marketing. With a push in the right direction in planning CRM and email strategies, layout and content you can make a great impact.

The next step up from managing emails and newsletters is the implementation of a complete CRM system. Automated messaging tailored to groups or individual customers make communication consistent and relevant with detailed analysis of content and its effectiveness.

Online reporting

Making company reports online makes it easier to securely share insights and improve stakeholder engagement. With our expertise and platforms like CtrlPrint the reporting process is made a breeze. Through close collaboration we’ll make sure your reports are both engaging and regulatory compliant – particularly important when considering new initiatives such as the EU Corporate Sustainability Reporting Directive (CSRD).

Media banks and brand asset management

As companies and their communication needs grow, more efficient ways of storing, accessing, and sharing brand assets are needed. Platforms such as Frontify and Showell provide all-in-one locations where your brand content can be managed, presented, and accessed internally and externally. Content can also be analysed to give insights into its effectiveness in your sales efforts.

Data analytics

Speaking about analysis, there’s not much point creating an amazing campaign without understanding how it performs. Knowing Google Analytics and Power Bi inside-out lets us get you the data you need to properly assess and optimise present and future campaigns.

Customer insight tools

It’s always important to be aware of your customers’ and employees’ opinions concerning products, services, and business as a whole. To collect those opinions through surveys, insight tools like Questback help to drive engagement and improve products and processes.

Find the right support for your unique marketing needs

These are just some examples of marketing technologies that help us and our customers to execute great campaigns. And there are plenty more out there. If you’d like to make the most of our expertise in designing content and making it come to life on different platforms, get in touch!