5 tips for your next webinar
Brandkind helps its customers plan, create and execute online events from small specialist webinars to large-scale global virtual events. Here are a few important tips we’ve collected along the way… and remember, we speak from experience.
1. Content is always king
People are first and foremost tuning in to hear interesting and relevant content. Understand your primary audience and build an event that is worth their time and adds value to their day.
2. Look who’s talking
Let the experts speak. Your audience is (mostly) on your side. People are always interested in other people. Don’t be afraid to let your personality, opinions and insights show. People want to hear you.
3. It’s not a presentation
Build your visual aids and presentation materials in the understanding that this is more of a show than a lecture. Minimize the use of long text and ask us to help you build visual impact!
4. Scale is important
Not every live online event needs to be a big studio production. Recognize when to go big and when to streamline your approach. Make sure your virtual event is audience- and content-appropriate.
5. Technology is not the enemy
Creating and hosting a webinar does not have to be complicated or expensive. There are many ready tools and platforms you can utilize, and mobile phone cameras can work wonders!
Check this out!
Click the link to read more about one of the bigger virtual events we helped create this year for Metsä Fibre’s Rauma Pine Sawmill.