1. Define key themes

What you want to post about: is it a product, a service, or perhaps thought leadership or a positive employer branding? Focus on your company’s key competencies and build your social media presence around the themes that support it.

2. Cultivate your audience

Expand your target audience from your own key customers to other stakeholders. Network, link and comment on other’s content. This way, you can increase your audience and awareness and gain visibility for your message.

3. Keep a schedule

Remember the regularity of the posts and the relevant hashtags. Post on a schedule that works for your business and available resources. Still, don’t get too excited and post too often, because LinkedIn’s algorithm can interpret a flood of messages as spamming.

4. Measure the change

Monitor and measure what kind of results you achieve. Compare and try out what works best for you and adjust your strategy if necessary.

5. Content is king

Above all: produce high-quality, diverse, and varied content that speaks to your audience and elicits reactions.

If your company needs LinkedIn sparring, strategy, or a professional approach to content production, get in touch!