Add appeal to your annual report

How will you present your next annual report? Are your content with charts and numbers or would you prefer something that supports your brand as well?

At Brandkind, we are increasingly doing Integrated Annual Reports for our customers. We have done several in recent years and expect to do more in the near future – it’s nearly that time of year again. But what is an Integrated Annual Report?

While a standard Annual Report is written for primarily investors and reports a company’s strategic goals, forecasts and finances, an Integrated Annual Report also includes topics that are of interest to a wider group of stakeholders, such as customers and the general public. Additional topics can include sustainability, corporate responsibility and even general good news. Including content like this is a good way to support a company’s brand image. This is important because company image also matters to investors, and it’s something that a dry, old-school Annual Report doesn’t really help with. In addition, it’s worth remembering that all annual reports end up online these days – customers expect easy to digest, bite-sized chunks of information wrapped in a pleasing package. So why not exploit the possibilities of the internet to make your annual report stand out and tell your company’s story?

When we work on Annual Reports for our customers, we recommend that they include some additional interesting information. We can make them online-ready, and also include interactive charts, videos and animations, to bring the information and your company to life. At the very least, we recommend that you highlight key facts and figures in a well presented and easy to understand way. It’s amazing how much a little graphical magic can improve clarity and appeal. With these simple steps, you can add to the perceived value of your company, and make it more approachable to both customers and investors.

Take a look at one of our latest annual reports to see what we mean: